Successful Business Intelligence, Second Edition
Seiten
2013
|
2nd edition
Osborne/McGraw-Hill (Verlag)
978-0-07-180918-4 (ISBN)
Osborne/McGraw-Hill (Verlag)
978-0-07-180918-4 (ISBN)
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Expanded to cover the latest in business intelligence—big data, cloud, mobile, visual data discovery, and in-memory—this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson
“If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” ―Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics
“Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” ―Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable
“Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” ―Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research
Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:
Garner executive support to foster an analytic culture
Align the BI strategy with business goals
Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
Continuously improve the quality, breadth, and timeliness of data
Find the relevance of BI for everyone in the company
Use agile development processes to deliver BI capabilities and improvements at the pace of business change
Select the right BI tools to meet user and business needs
Measure success in multiple ways
Embrace innovation, promote successes and applications, and invest in training
Monitor your evolution and maturity across various factors for impact
Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.
From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson
“If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” ―Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics
“Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” ―Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable
“Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” ―Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research
Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:
Garner executive support to foster an analytic culture
Align the BI strategy with business goals
Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
Continuously improve the quality, breadth, and timeliness of data
Find the relevance of BI for everyone in the company
Use agile development processes to deliver BI capabilities and improvements at the pace of business change
Select the right BI tools to meet user and business needs
Measure success in multiple ways
Embrace innovation, promote successes and applications, and invest in training
Monitor your evolution and maturity across various factors for impact
Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.
From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This
Cindi Howson is the President of ASK, a BI Consultancy. She has worked with Business Objects since 1994, helping customers around the world implement and optimize their deployments. As an industry analyst, she authors the BIScorecard(tm) product reviews, teaches for The Data Warehouse InstituteI, and writes for Intelligence Enterprise. Cindi is the author of Business Objects XI: The Complete Reference as well as Successful Business Intelligence, by McGraw-Hill.
Chapter 1. Business Intelligence from the Business Side
Chapter 2. Techno Babble: Components of a Business Intelligence Architecture
Chapter 3. The Business Intelligence Front-End
Chapter 4. Measures of Success
Chapter 5. The LOFT Effect
Chapter 6. Executive Support
Chapter 7. D Is for Data
Chapter 8. The Business-IT Partnership
Chapter 9. Relevance
Chapter 10. Agile Development
Chapter 11. Organizing for Success
Chapter 12. The Right BI Tool for the Right User
Chapter 13. Other Secrets to Success
Chapter 14. The Future of Business Intelligence
Appendix A: This Successful BI Survey
Appendix B: Recommended Resources
| Erscheint lt. Verlag | 16.12.2013 |
|---|---|
| Zusatzinfo | 80 Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 224 x 231 mm |
| Gewicht | 619 g |
| Themenwelt | Informatik ► Datenbanken ► Data Warehouse / Data Mining |
| Informatik ► Office Programme ► Outlook | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-07-180918-X / 007180918X |
| ISBN-13 | 978-0-07-180918-4 / 9780071809184 |
| Zustand | Neuware |
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