I Can Get It for You Retail (eBook)

Down and Dirty Tales from a Canadian Ad Man

Rick Padulo (Autor)

eBook Download: EPUB

2012
224 Seiten
Dundurn (Verlag)
978-1-4597-0502-9 (ISBN)

Infos

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.

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An inside look at the advertising business by the man behind all those ads you just can't keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:- Black's is Photography- Leon's - Don't Pay a Cent Event- Zellers - Because ... the Lowest Price is the Law- CIBC - Seeing Beyond- Rexall - A Pharmacy FirstThese campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.

Autor

Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.

Produkt-Details

• Erscheint lt. Verlag: 26.3.2012
• Verlagsort: Toronto
• Sprache: englisch
• Maße: 150 x 150 mm
• Gewicht: 1 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: 400-Mile declaration of independence, Route 66, roadtrip, American diner, exit cafe, Cyrus Avery, Dorothea Lange, Bobby Troup, Woody Guthrie, dustbowl, Trail of Tears, Burma Shave, US travel, Mustang, Depew, Bater Springs, Historic Route 66, Old Route 66, Harvey Girls, Father of Route 66 • Advertising firm Toronto • Cadillac Ranch, Get your kicks, America's podium, Stuck in the mud, History of Canadian advertising, Advertising biography , Secrets of advertising , Advertising secrets , Rick Padulo , Padulo , Padulo integrated , Padulo advertising , Advertising stories , Advertising story , Advertising slogans • Canada advertising , Canadian advertising , Retail advertising , Canadian slogans , Advertising slogans , Canadian ad agency , Canadian advertising agency, Advertising book, Book on advertising , Advertising in Canada, Best advertising books , Ad agency Toronto • The Most Famous Highway in the World, Road of Dreams, America’s Longest Monument, The Way West, National Old Trails Road, Will Rogers Highway, The Mother Road, Dust Bowl Highway, Great Diagonal Highway, Long Concrete Path, Road of Flight, Backbone of America, America’s Main Street, 2
• ISBN-10: 1-4597-0502-5 / 1459705025
• ISBN-13: 978-1-4597-0502-9 / 9781459705029