The Professional's Guide to Financial Services Marketing (eBook)

Bite-Sized Insights For Creating Effective Approaches

Jay Nagdeman (Autor)

eBook Download: EPUB

2009 | 1. Auflage
288 Seiten
John Wiley & Sons (Verlag)
978-0-470-46754-1 (ISBN)

Infos

The Professional's Guide to Financial Services Marketing is
directed to any financial services professional-from
individual representatives to executives of large financial
services companies-who is looking for better ways to create
the relevant marketplace differentiation and competitive advantage
needed to increase productivity and profitability. The purpose of
this book is not to provide a how-to manual, but rather to offer
practical information, examples, and thought-provoking tips that
provide ideas and insights that will enable financial services
professionals to improve their own marketing approaches and achieve
ambitious marketing goals. With examples drawn from basic marketing
approaches and successful consumer marketing, this book provides a
fresh perspective on a variety of marketing issues that can make a
significant difference to corporate success.

Autor

JAY NAGDEMAN is President of Suasion Resources, Inc., a specialized organization that provides marketing consulting services exclusively to clients in the financial services industry. Mr. Nagdeman has held successive positions as director of investment research, director of investment management and director of marketing for major investment organizations. For many years, he was a contributing editor to Barron's. For more information, visit www.financialservicesmarketingbook.com

Rezensionen

"In financial services marketing, Jay Nagdeman is the expert. He
has helped scores of leading financial firms reach and then exceed
their goals. And now he has assembled his insights in The
Professional's Guide to Financial Services Marketing--a
must-read for any executive with bottom-line responsibility at an
asset management company, insurer or securities firm. This volume
is destined to become a permanent reference tool for the industry."
--Evan Cooper, Senior Managing Editor, InvestmentNews

"Jay Nagdeman is one of the financial industry's most innovative
marketing minds. The time I spent reading The Professional's Guide
to Financial Services Marketing was well rewarded with fresh
insights that I look forward to successfully employing. His
bite-sized approach makes this cornucopia of marketing concepts and
ideas not only digestible, but an absolute pleasure to read. I
highly recommend this book to anyone interested in discovering both
what is new and what is timelessly true in financial services
marketing." --Gil Weinreich, Editor, Research magazine

"Owning this book provides you with 24/7 access to some of the
industry's most successful and innovative marketing thinking. It
contains illustrations and vignettes taken from real-life marketing
successes and failures. It also provides ideas that could help you
turn successful consumer product marketing techniques into
customized financial product marketing approaches. It can serve as
a mentor, a resource, a reference tool or simply a compelling look
at some often overlooked and misunderstood marketing approaches."
--Ken Dolan, Chairman, The Dolan Group of Companies

Produkt-Details

• Erscheint lt. Verlag: 7.4.2009
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft
• Schlagworte: Business & Management • Marketing & Sales • Marketing u. Vertrieb • Wirtschaft u. Management
• ISBN-10: 0-470-46754-1 / 0470467541
• ISBN-13: 978-0-470-46754-1 / 9780470467541