The Portable MBA (eBook)
John Wiley & Sons (Verlag)
978-0-470-62727-3 (ISBN)
A totally revised new edition of the bestselling guide to business school basics
The bestselling book that invented the 'MBA in a book' category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.
This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.
- Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
- Every chapter is totally updated and seven new chapters have been added on vital business topics
- Includes case studies and interactive web-based examples
Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Kenneth M. Eades, Professor of Business Administration, Darden School of Business, University of Virginia.
Lynn A. Isabella, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Timothy M. Laseter, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.
Peter Rodriguez, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Paul J. Simko, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Ian Skurnik, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
List of Downloadable Materials vii
Preface ix
About the Authors xv
Introduction: The MBA Degree Experience 1
1 Accounting Principles 8
2 The Principles of Economics 28
3 Introduction to Business Ethics 47
4 Marketing Management 63
5 Financial Management 83
6 Operations Management 111
7 Managing People 134
8 Supply Chain Management 156
9 Strategy--Defining and Developing Competitive Advantage 169
10 Financial Analysis and Firm Valuation 187
11 Consumer Behavior 216
12 New Product Creation 227
13 Entrepreneurship 243
14 Emerging Markets and Development 259
15 Enterprise Risk Management 277
16 Leading from the Middle 301
17 Managing Teams 314
18 Starting Your New Career with an MBA 332
Index 339
Erscheint lt. Verlag | 1.4.2010 |
---|---|
Reihe/Serie | The Portable MBA Series |
The Portable MBA Series | The Portable MBA Series |
Sprache | englisch |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Betriebswirtschaft • Business & Management • MBA-Literatur • Portable MBA/Fast Forward MBA • portable MBA, portable MBA fifth edition, portable MBA fourth edition, business school basics, business school in a book, MBA curriculum, MBA careers • Wirtschaft u. Management |
ISBN-10 | 0-470-62727-1 / 0470627271 |
ISBN-13 | 978-0-470-62727-3 / 9780470627273 |
Haben Sie eine Frage zum Produkt? |
Größe: 5,5 MB
Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
Dateiformat: EPUB (Electronic Publication)
EPUB ist ein offener Standard für eBooks und eignet sich besonders zur Darstellung von Belletristik und Sachbüchern. Der Fließtext wird dynamisch an die Display- und Schriftgröße angepasst. Auch für mobile Lesegeräte ist EPUB daher gut geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich