Microsoft 2.0 (eBook)

How Microsoft Plans to Stay Relevant in the Post-Gates Era

Mary Jo Foley (Autor)

eBook Download: PDF

2008 | 1. Auflage
286 Seiten
John Wiley & Sons (Verlag)
978-0-470-38416-9 (ISBN)

Infos

Does Bill Gates?s retirement consign Microsoft to the corporateretirement home as well? Mary Jo Foley doesn?t think so. Her 25years of Microsoft-watching provides a unique vantage point fromwhich to speculate on how Microsoft might write its next chapter.Identifying signposts and interpreting clues she knows well, Foleyoffers a thought-provoking view of the software giant?s post-Gatesfuture. Don?t be surprised to be surprised.

Autor

Mary Jo Foley has covered the tech industry for 25 years andhas been keeping a close eye on Microsoft strategy, products, andtechnologies for most of that time. An accomplished journalist, shehas worked for various print and online publications includingPC Magazine, CNET's News.com, ZDNet, PCWeek/eWEEK,and Redmond magazine.As a commentator on the IT and business communities, Foley hasappeared on CNBC, CNN, and Fox News as well as radio programs forthe BBC, ABC Radio, and NPR.Her All About Microsoft blog (http://blogs.zdnet.com/microsoft/) isamong the top business blogs on the Web, and her perspective isvalued throughout the tech community.

Inhalt

Foreword: The Microsoft 2.0 World (According to Mini-Microsoft).Acknowledgments.Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian)Microsoft.1 Microsoft 1.0: It Was All about Bill.2 Microsoft 2.0: The Buzzwords.3 Microsoft 2.0: The People.4 Microsoft 2.0: Products on the Near-Term Radar Screen.5 Microsoft 2.0: Big-Bet Products.6 Microsoft 2.0: Tried and True Business Models.7 Microsoft 2.0: Untried but Unavoidable Business Models.Conclusion: On to Microsoft 3.0.A Memos, Letters, and E-mails.B Annotated Reading List.Index.

Rezensionen

"The award-winning journalist author has access to insideinformation and what she has to reveal will bring tremendous mediaattention".(The Bookseller, Friday 14th March2008)"If you need a Christmas gift for an insomniac geek, look nofurther." (ComputerWeekly.com, September 30, 2008)

Produkt-Details

• Erscheint lt. Verlag: 21.4.2008
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
• Themenwelt: Wirtschaft
• Schlagworte: Business & Management • Business Technology • Unternehmensstrategie • Unternehmenstechnologie • Wirtschaft u. Management
• ISBN-10: 0-470-38416-6 / 0470384166
• ISBN-13: 978-0-470-38416-9 / 9780470384169