AQA AS Business Studies

John Wolinski, Gwen Coates (Autoren)

Buch | Softcover

448 Seiten

2015 | 3rd Revised edition
Philip Allan Updates (Verlag)
978-1-4441-9554-5 (ISBN)

Infos

Essential topic-by-topic insight and advice for AQA AS Business Studies students. Show you are up to date with the latest business issues and feel confident in your revision and exam skills, with this fully updated edition of our best-selling textbook. Analyse, evaluate and improve your coursework and exam answers with over 30 new and updated case studies Ensure you can explain key business concepts and issues accurately and effectively, by using the key terms throughout the text and in the new unit by unit glossaries Practise and perfect your exam techniques with practice case study questions throughout the book and exam-style questions (with answers and commentaries) online at www.hodderplus.co.uk

Autor

John Wolinski is Principal Examiner and editor of the AQA Business Studies Student Unit Guides.

Inhalt

Unit 1: Planning and financing a business Starting a business Chapter 1 Enterprise Chapter 2 Generating and protecting business ideas Chapter 3 Transforming resources into goods and services Chapter 4 Developing business plans Chapter 5 Conducting start-up market research Chapter 6 Understanding markets Chapter 7 Choosing the right legal structure for the business Chapter 8 Raising finance Chapter 9 Locating the business Chapter 10 Employing people Financial planning Chapter 11 Calculating costs, revenues and profits Chapter 12 Using breakeven analysis to make decisions Chapter 13 Using cash-flow forecasting Chapter 14 Setting budgets Chapter 15 Assessing business start-ups Unit 2: Managing a business Finance Chapter 16 Using budgets Chapter 17 Improving cash flow Chapter 18 Measuring and increasing profit People in organisations Chapter 19 Improving organisational structures Chapter 20 Measuring the effectiveness of the workforce Chapter 21 Developing an effective workforce: recruitment, selection and training Chapter 22 Developing and retaining an effective workforce: motivating employees Operations management Chapter 23 Making operational decisions Chapter 24 Developing effective operations: quality Chapter 25 Developing effective operations: customer service Chapter 26 Working with suppliers Chapter 27 Using technology in operations Marketing and the competitive environment Chapter 28 Effective marketing Chapter 29 Designing an effective marketing mix Chapter 30 Using the marketing mix: product Chapter 31 Using the marketing mix: promotion Chapter 32 Using the marketing mix: pricing Chapter 33 Using the marketing mix: place Chapter 34 Marketing and competitiveness

Produkt-Details

• Erscheint lt. Verlag: 25.12.2015
• Zusatzinfo: Illustrations
• Verlagsort: London
• Sprache: englisch
• Maße: 189 x 246 mm
• Themenwelt: Schulbuch / Wörterbuch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
• ISBN-10: 1-4441-9554-9 / 1444195549
• ISBN-13: 978-1-4441-9554-5 / 9781444195545
• Zustand: Neuware