YouTube and Video Marketing (eBook)

An Hour a Day

Greg Jarboe (Autor)

eBook Download: PDF

2009 | 1. Auflage
504 Seiten
John Wiley & Sons (Verlag)
978-0-470-55943-7 (ISBN)

Infos

A complete, task-based guide to developing, implementing, andtracking a video marketing strategyOnline video marketing is crucial in today's marketplace. Thisguide teaches you proven, practical guidelines for developing andimplementing video marketing for your organization.If you're a marketer, advertising professional, consultant, orsmall business owner, here's a relevant guide to understandingvideo marketing tactics, developing a strategy, implementing thecampaign, and then measuring results. You'll find extensivecoverage of keyword strategies and video optimization, distributionand promotion strategies to other sites and blogs, YouTubeadvertising opportunities, and crucial metrics and analysis.* Written in the popular "Hour a Day" format, which breaksintimidating topics down to easily approachable tasks* Covers previously undocumented optimization strategies,distribution techniques, community promotion tactics, and more* Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization* Examines effective promotional tactics, how to optimize videofor YouTube and search engine visibility, and metrics andanalytics* Includes case studies, additional resources, a glossary,information about creating and editing video, step-by-step guides,and valuable tutorialsYouTube and Video Marketing: An Hour A Day gives you thetools to give your clients or your organization a visible, vitalmarketing presence online

Autor

Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

Inhalt

1 A Short History of YouTube.2 Online Video Marketing.3 Month 1: Map Out Your Marketing Strategy.4 Month 2: Optimize Your Video.5 Month 3: Create Compelling Video Content.6 Month 4: Create a Channel.7 Month 5: Engage the YouTube Community.8 Month 6: Learn Video Production.9 Month 7: Become a YouTube Partner.10 Month 8: Trust, But Verify YouTube Insight.11 Measure Outcomes vs. Outputs.12 Mysteries of Online Video Revealed.

Produkt-Details

• Erscheint lt. Verlag: 31.7.2009
• Vorwort: Suzie Reider
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: Computer Science • Informatik • Internet • internet business
• ISBN-10: 0-470-55943-8 / 0470559438
• ISBN-13: 978-0-470-55943-7 / 9780470559437