Internet Marketing (eBook)
608 Seiten
John Wiley & Sons (Verlag)
978-1-118-08719-0 (ISBN)
marketing campaigns
If you've been seeking a practical, day-by-day, do-it-yourself
plan for success in your Internet marketing, this is the book for
you. The latest in the very popular Hour a Day series, this
book gives you step-by-step instruction and clear action plans for
all crucial aspects of successful internet marketing: SEO,
website optimization, integration of social media and blogs, and
pay-per-click strategies. Above all, it shows you how to use
analytics effectively, so you can track and understand your
results, then course-correct as you need.
* Provides step-by-step instruction to help you design,
implement, and measure an internet marketing strategy
* Uses the empowering and winning approach that has made the
books in the Hour a Day series top sellers
* Breaks down intimidating topics into approachable, hour-a-day
tasks
* Covers key topics in step-by-step detail, including SEO,
website optimization and usability, analytics, blog integration,
social media, and pay-per-click strategies
* Offers expert guidance from an experienced and well-known
internet marketer, Matt Bailey
Drive targeted traffic to your site, keep them there, and
convert them into happy customers with this refreshingly practical,
roll-up-your-sleeves guide!
Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA's Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).
Part I : Understanding Today's Internet Marketing.
1 A Holistic Approach.
2 How Search Engines Work.
3 Business and Visitor Goals.
Part II: Month 1: Evaluate and Research.
4 Week 1: Evaluate Your Site.
5 Week 2: Understand Basic SEO.
6 Week 3: Jump into Keyword Research.
7 Week 4: Leverage Principles of Sales and Marketing.
Part III: Month 2: Develop Content that Converts.
8 Week 5: Understand Content Comes First.
9 Week 6: Create Content that Connects.
10 Week 7: Master the Science of Online Persuasion.
11 Week 8: Improve Conversions.
Part IV: Month 3: Develop Good Site Architecture.
12 Week 9: Create Effective Site Navigation.
13 Week 10: Design for Accessibility.
14 Week 11: Identify Technical Roadblocks.
15 Week 12: Focus on the Important Details.
Part V: Month 4: Expand Your Reach and Measure
Results.
16 Week 13: Build Links.
17 Week 14: Add to Your Business with Blogs.
18 Week 15: Get Friendly with Social Media.
19 Week 16: Develop a Complementary Pay-per-Click Campaign.
20 Week 17: Measure, Measure, Measure.
21 Week 18: Analyze for Action.
Erscheint lt. Verlag | 4.4.2011 |
---|---|
Sprache | englisch |
Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Schlagworte | Allg. Internet • Computer-Ratgeber • End-User Computing • Internet • Internet General |
ISBN-10 | 1-118-08719-4 / 1118087194 |
ISBN-13 | 978-1-118-08719-0 / 9781118087190 |
Haben Sie eine Frage zum Produkt? |
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