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Understanding Disney - Janet Wasko

Understanding Disney

The Manufacture of Fantasy

(Autor)

Buch | Softcover
272 Seiten
2001
Polity Press (Verlag)
978-0-7456-1484-7 (ISBN)
CHF 31,40 inkl. MwSt
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A A wide ranging analysis of the Disney empire by a leading scholar A Studies Disney from a variety of perspectives: as a global business, the content of Disney products, and how they are received by audiences A Discusses Disney theme parks as well as films, cartoons and TV programmes.
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company -- one of the largest media and entertainment corporations in the world -- manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disneya s classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.
This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Janet Wasko is Professor of Communication at the University of Oregon, Eugene.

Preface. Acknowledgements. Chapter 1: Introducing the Disney Universe. Chapter 2: Disney History(ies). Chapter 3: The Disney Empire. Chapter 4: Corporate Disney in Action. Chapter 5: Analyzing the World According to Disney. Chapter 6: Dissecting Disneya s Worlds. Chapter 7: Disney and the World: The Study of Disney Audiences. Chapter 8: Living Happily Ever After?. Notes. Index

Erscheint lt. Verlag 14.3.2001
Verlagsort Oxford
Sprache englisch
Maße 154 x 225 mm
Gewicht 452 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Soziologie Allgemeines / Lexika
Wirtschaft
ISBN-10 0-7456-1484-1 / 0745614841
ISBN-13 978-0-7456-1484-7 / 9780745614847
Zustand Neuware
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