Strategic Management,plus MyManagementLab with Pearson eText

Global Edition

Fred David (Autor)

Media-Kombination

2012 | 14th edition
Pearson Education Limited
978-0-273-76758-9 (ISBN)

Infos

This package includes a physical copy of Strategic Management: Concepts and Cases Global Edition, 14/e by Fred David, as well as access to the eText and MyManagementLab.





For undergraduate and graduate courses in strategy.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.

Combine this textbook with MyManagementLab! See the hands in the air, hear the roar of discussion-be a Rock Star in the classroom. MyManagementLab makes it easier for you to be a rock star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit MyManagementLab.com for more information.

Inhalt

Part 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company 2011 Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice

Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control

Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues

Part 6: Strategic-Management Case Analysis

Produkt-Details

• Erscheint lt. Verlag: 7.6.2012
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 215 x 276 mm
• Gewicht: 1230 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-76758-5 / 0273767585
• ISBN-13: 978-0-273-76758-9 / 9780273767589
• Zustand: Neuware