International Business, plus MyManagementLab with Pearson eText

Ricky W. Griffin, Michael Pustay (Autoren)

Media-Kombination

2012
Pearson Education Limited
978-0-273-76596-7 (ISBN)

Infos

This package includes a physical copy of International Business Global Edition, 7/e by Ricky W.Griffin and Michael Pustay, as well as access to the eText and MyManagementLab.






For International Business courses.

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

Accompanied by MyIBLab!

See the hands in the air, hear the roar of discussion-be a Rock Star in the classroom. MyIBLab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Inhalt

Part 1: The World's Marketplaces
Chapter 1: An Overview of International Business
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, Accounting, and Political Environments
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business

Part 2: The International Environment
Chapter 6: International Trade and Investment
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of National Trade Policies
Chapter 10: International Cooperation Among Nations

Part 3: Managing International Business
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business

Part 4: Managing International Business Operations
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Human Resource Management and Labor Relations

Produkt-Details

• Erscheint lt. Verlag: 10.5.2012
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 216 x 276 mm
• Gewicht: 1124 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-76596-5 / 0273765965
• ISBN-13: 978-0-273-76596-7 / 9780273765967
• Zustand: Neuware