E-Business@Print (eBook)

Internet-Based Services and Processes

Anne König (Autor)

eBook Download: PDF

2005 | 2005
XI, 121 Seiten
Springer Berlin (Verlag)
978-3-540-27529-9 (ISBN)

Infos

Theshipshears onthrough billowing seas Carried on tempest's wings with ease A cry of joy goes up from fore and aft: 'Our destination is within our grasp!' But the helmsman's words are lost in the throng: 'We've been sailing in circles all along.' Marie von Ebner-Eschenbach This book has been written as an aid to anyone in the print media industry, be they managers or customers, who is looking to steer their business into calmer waters in what are stormy times. New technologies offer tremendous opportunities for innovation and process improvement - but only if we understand the fundamental principles behind them. This is the goal of this book. To this end, we will be looking at how best to network the print media industry with its customers, production partners and suppliers. This networking process covers the production data that can be transferred entirely digitally as far as the press stage, i. e. the digital page to be printed (referred to below as the 'technical work?ow'), but also the information, communication and interaction processes which take place before, during and after production, e. g. details of the print run or the planned delivery date (referred to below as the 'business management work?ow'). Inter-company networking of the various market players using Internet technology is known as 'e-business' in commercial and management circles. Customers Print media Suppliers companies Production partners Figure 1 Persons involved in a production process Preface V

Inhalt

Preface 5
Contents 8
Introduction 11
E-business, M-commerce & Co. – An Explanation of the Terms
1 New Products and Services 14
1.1 Concentrate on Print or Develop into a Cross- media Service Provider – a Strategic Decision 14
1.2 Developing and Maintaining aWebsite 18
1.3 Setting up and Expanding Databases and Safeguarding Availability Using Media Asset Management Systems 21
1.4 Database Publishing – Production from Databases 24
1.5 Selecting, Installing and Using Content Management Systems 28
1.6 Integration of E-commerce Systems 31
1.7 Development of E-learning Applications 33
1.8 Supplying Quality Assurance as a Service 34
2 Enhancing Process Efficiency by Integrating Customers in Production 38
2.1 Standard Data Formats – The Prerequisite for Networked Production 40
2.2 Process Efficiency Through Self-service The Self- directed Customer 45
2.3 Process Efficiency Through Cooperation – The Customer as a Co- producer 70
3 E-business for Buyers 85
3.1 Procurement Processes at the Customer’s and the Potential for E- procurement 85
3.2 Online Market Places – Selling via Print Brokers 88
3.3 Order Management Systems – for Greater Purchasing Efficiency 91
4 E-business for Printshops 94
4.1 Marketing and Sales 94
4.2 Procurement 105
5 Conclusion 115
6 Glossary 116
Subject index 124

Produkt-Details

• Erscheint lt. Verlag: 12.12.2005
• Reihe/Serie: X.media.publishing
• Reihe/Serie: X.media.publishing
• Übersetzer: D. Robinson
• Zusatzinfo: XI, 121 p. 94 illus. in color.
• Verlagsort: Berlin
• Sprache: englisch
• Original-Titel: E-Business@Print - Internet-based Services and Processes
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Schlagworte: Business Management • E-Business • Editing • Electronic Business • Graphic Arts Industry • Internet • Marketing • Printing Industry • Print Media Management • Process Optimization • Project Management • Web • XML
• ISBN-10: 3-540-27529-0 / 3540275290
• ISBN-13: 978-3-540-27529-9 / 9783540275299