Web 2.0 (eBook)

The Business Model

Ernesto Damiani, Miltiadis D. Lytras, Patricia Ordonez de Pablos (Herausgeber)

eBook Download: PDF

2008 | 1. Auflage
326 Seiten
Springer US (Verlag)
978-0-387-85895-1 (ISBN)

Infos

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. 



The Editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies. Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

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While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.

Inhalt

Editors Bios 9
Contents 11
Chapter 1: Empirical Analysis of Functional Web 2.0 Environments 13
1 Introduction 13
2 Background 14
2.1 Web 1.0: Presence and Electronic Commerce 14
2.2 Web 2.0: Customer Interaction 15
2.3 Wine Industry 18
3 Web 2.0 Integration Framework 19
4 The Future of Web 2.0 Integration 29
References 30
Chapter 2. New Forms of Interaction & Knowledge Sharing on Web 2.0
1 Introduction 33
2 Literature Review 34
3 Case studies 37
4 Success Factors 41
5 Conclusions 44
References 46
Chapter 3: Web 2.0 Business Models as Decentralized Value Creation Systems 49
1 Introduction 49
2 The Connection Between Value Creation & Web 2.0 Business Models
2.1 Value 50
2.2 Value as a Inherent in the Product Itself vs. Value as a System of Relations Around the Product 50
2.3 The Locus/Creator/ Scarcity Lens 52
2.4 Value Creation Pre-Internet 54
2.5 Value Creation in Web 1.0 55
2.6 Value Creation in Web 2.0 57
3 Why the Change? 59
3.1 Lingua Franca for Content Creation 60
3.2 Speed of Content Creation, Co-Creation and Dissemination 60
3.3 Group Decision Making 61
4 Implications for Current Web-based Businesses 61
4.1 Assessing the Need for Value Creation Systems 61
4.2 Moving Toward a Value Creation System Approach 62
5 Implications for Future Web-based Businesses 63
References 64
Chapter 4. Open Innovation Communities… Communities… Communities… Communities… Communities… Communities… Communities… 65
Abstract 65
1 Introduction 65
2 Community dynamics 66
2.1 Communities and online communities 67
2.2 Networks 69
2.3 Thinking and action in community 70
3 Open Innovation 72
3.1 Open Innovation: concept and principles 75
3.2 Collaboration in the context of Open Innovation 76
3.3 Open Innovation on the web 2.0: examples 77
3.4 Open Innovation: future steps 80
4 Conclusions 82
References 83
Chapter 5: A Model for Business Innovation in the Web 2.0 World 87
1 What is Innovation? 87
2 The Continuum of Quality and Innovation 90
3 The Relevance of Pervasive and Participative Computing 93
3.1 Pervasive Computing 93
3.2 Participative Computing 93
3.3 From Pervasive to Participative Computing 95
4 Using Web 2.0 to Stimulate Innovation 95
5 Innovation with Web 2.x and Beyond 97
5.1 A Methodology for Innovation with Web 2.0 Technologies 97
5.2 Limitations of Web 2.0 98
5.3 Web 2.x and Beyond 99
References 100
Chapter 6. Doing business by selling free services 101
1 Introduction 101
2 Web 2.0 Business Models: Leveraging the power of Free services 102
2.1 Advertising: like in Web 1.0 and the analog world? 103
2.2 Freemium: Premium users pay your bill 104
2.3 Work exchange: Free services in exchange of some work 105
2.4 Mass Collaboration: Free because costs are nearly nothing 106
2.5 Subsidizing at a global scale 107
3 A case study: EuroAlert.net 108
3.1 Free information and contents about the European Union 109
3.2 From printed magazine to free digital web 2.0 services 109
3.3 In exchange of some work 110
3.4 Freemium 110
3.5 Advertising and Sponsorship 112
3.6 Mass collaboration 112
4 Conclusions 113
References 114
Chapter 7. Webstrategy Formulation: 115
1 Introduction 116
2 Business IT Alignment 117
3 Organizational Developments 118
3.1 Globalization and Distributed Work Environment 119
3.2 Knowledge-Based Theory of the Firm 120
3.3 Knowledge-Based Economy 120
3.4 Web 2.0 Implications 121
4 The Business Model 121
4.1 Business Model Adaptation 122
4.2 Collaborative Business Model 122
5 Webstrategy 124
5.1 Webstrategy Definition 124
5.2 Webstrategy Formulation 125
6 Conclusions 141
References 142
Chapter 8. Web 2.0: Issues for the Design of Social Networks 145
1 Introduction 146
2 Nature of Social Networks 146
3 Privacy implications 148
4 Security Considerations for Online Communities 150
4.1 Abuse, Inappropriate content, Identity Theft and other Threats 151
4.2 Legal Issues 151
4.3 Technological Issues: 152
5 Network Considerations for Online Communities 152
5.1 Boundedness 152
5.2 Density 153
5.3 Exclusivity 153
5.4 Social Control 153
5.5 Network Externality 153
5.6 Range 154
5.7 Strength of Ties 154
5.8 Network Centralization 154
5.9 Degree Centrality 154
5.10 Between Centrality 155
6 Market and Technological Considerations 155
6.1 Market Considerations 155
6.2 Technology Considerations 156
7 Conclusion 157
References 158
Chapter 9: Wikis for Knowledge Management 159
1 Introduction 159
1.1 Knowledge Management 160
1.2 Wikis 162
2 Wikis for Knowledge Management 163
3 Best Practices 165
4 Business Cases Cases Cases 167
4.1 Participating in KM Projects 168
4.2 Initiating KM Projects 169
4.3 Developing & Extending Wiki Platforms
5 Conclusions 173
References 175
Chapter 10. Using a Semantic Forum as Learning Support 178
Abstract 178
1 Introduction 178
2 E-learning evolution 180
3 Role of web2.0 applications in e-Learning context 181
4 Links between web 2.0 and Semantic Web. 183
5 Links between e-Learning and Knowledge Management 185
6 The MEMORAe approach 187
6.1 Approach base: the concept of Learning Organizational Memory 188
6.2 Learning Organizational Memory into practice 189
6.3 Organizational Learning context 191
7 Conclusion 197
References 197
Chapter 11. Towards OpenTagging Platform using Semantic Web Technologies 200
1 Introduction 200
2 What are the Problems of Current Social Tagging and Systems? 201
3 Components of the OpenTagging Platform 203
3.1 Open data formats 203
3.2 Methods 203
3.3 Platform 204
4 Open Data Format for Describing Tags: Social Semantic Tags 204
4.1 How can users create SCOT instance? 205
4.2 How can we provide interoperation amongst different sources? 206
5 The int.ere.st Web site and its Methods 206
5.1 Aggregate 207
5.2 Search & Browse
5.3 Bookmark 208
5.4 Share 208
6 int.ere.st as a Platform 208
7 Conclusions 209
References 209
Chapter 12. Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new ( virtual) working environment 211
1 Introduction 212
2 ICT and the working environment: a brief literature review 214
2.1 Approaches to ICT 214
2.2 ICT as a key factor to design the future organization 215
2.3 Perspectives on Intranet 217
3 Methodology 218
4 An interpretative view of the evolution process: the 1st era 219
5 An interpretative view of the evolution process: the 2nd era 226
5.1 Framework for the virtual workspace 227
5.2 Lessons learned 230
6 From v-Workspace to Enterprise 2.0 235
6.1 Framework for Enterprise 2.0 236
6.2 Methodology 237
6.3 Models for E2.0 238
7 Future developments 244
References 245
Chapter 13. Embedding Web 2.0 Strategies in Learning and Teaching 247
1 Introduction 247
2 Background 248
2.1 Exploring Web Usage Patterns among Learners 249
2.2 Building on the Web 1.0 -Based Learning Frameworks 250
3 An Overview of the Emerging Web 2.0 Technologies and their Applications in Education 251
3.1 Audio and Video 2.0 252
3.2 Bookmarking 2.0 252
3.3 Blogs 2.0 253
3.4 Community 2.0 254
3.5 Wikis 254
4 Discussion 255
5 Conclusions 256
References 257
Chapter 14. Teaching-Material Crystallization: Wiki- based Rapid Prototyping for Teaching- Material Design 259
1 Introduction 260
2 Preliminaries and Related Work 261
2.1 Wiki Technology 261
2.2 Rapid Prototyping 262
2.3 Related Work 264
3 Teaching Material Crystallization 265
3.1 Problem Description 265
3.2 Overview 268
3.3 An Illustrative Example 270
4 Experimental Results 273
4.1 Implementation and Design of Evaluation 273
4.2 Experiment 1: Evaluation of WARP 274
4.3 Experiment 2: Evaluation of Query Expansion 276
4.4 Discussion 277
5 Conclusion and Future Work 278
Acknowledgements 279
References 279
Chapter 15. Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise 281
1 Introduction 282
2 Prediction Markets 285
3 Competitive Intelligence 291
4 Prediction Markets Enabled CI CI A Discussion 294
References 296
Chapter 16. Innovation Culture for Knowledge Management in new e- Ra 302
1 Introduction 302
2 Knowledge Management as a result of Innovation Culture 303
2.1 Knowledge Sharing 305
2.2 Linking new e-Ra economy with business performance through knowledge management 306
3 Developing the Conceptual Model 307
3.1 Innovation culture construct to share knowledge 307
3.2 Tasks of knowledge management process 308
3.3 Organizational Context 308
4 Research results 309
4.1 Defining the firms’ behavior towards new e-Ra economy 310
4.2 Knowledge Management Cycle in medium medium sized firms in Greece 310
4.3 Knowledge Management benefits 311
4.4 Knowledge management Sources 311
4.5 Leadership Competencies manage knowledge driving to Innovation Culture 312
4.6 Resource Allocation and its Impact on Innovation Success 313
5 Conclusions 313
References 314
Authors Bios 317
Index 325
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Produkt-Details

• Erscheint lt. Verlag: 1.1.2009
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Netzwerke
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Informatik ► Software Entwicklung ► User Interfaces (HCI)
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-387-85895-4 / 0387858954
• ISBN-13: 978-0-387-85895-1 / 9780387858951