Excellence in Business Communication: International Edition
Pearson Education (Verlag)
978-0-273-76889-0 (ISBN)
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Were you looking for the book with access to MyBCommLab? Buy Excellence in Business Communication: International Edition with MyBCommLab access card (ISBN 9780273768937) and save 40%.
For undergraduate business communication courses.
Learn Business Communication Skills by Example.
Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on students' future careers.
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This title can be supported by MyBCommLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
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Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Resumes
Chapter 16: Applying and Interviewing for Employment
| Sprache | englisch |
|---|---|
| Maße | 215 x 272 mm |
| Gewicht | 1220 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-273-76889-1 / 0273768891 |
| ISBN-13 | 978-0-273-76889-0 / 9780273768890 |
| Zustand | Neuware |
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