Search Engine Optimization (SEO) in 24 Hours, Sams Teach Yourself

Rogers Cadenhead (Autor)

Buch | Softcover

456 Seiten

2018
Sams Publishing (Verlag)
978-0-672-33558-7 (ISBN)

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Millions of web publishers know they need SEO expertise, but can't afford an SEO guru. Teach Yourself Search Engine Optimization (SEO) in 24 Hours is the most cost-effective alternative: a quick, step-by-step tutorial that guides non-experts step-by-step through optimizing their sites for maximum visibility on the web and in search engines. Although SEO is often marketed as if it's some kind of secret voodoo, much of it boils down to good design, effective writing, a well-organized approach, some up-to-date knowledge about how search engines work, and a few free, easy-to-find tools. Long-time web and SEO expert Rogers Cadenhead has brought together all this essential knowledge in one place. Drawing on over a decade of experience promoting sites of all kinds, Cadenhead offers practical advice and up-to-date tips designed specifically for web "do-it-yourselfers." He thoroughly covers Google, while also addressing Microsoft's popular Bing search engine, as well as newer specialty search engines that serve specific purposes or audiences. Throughout, step-by-step instructions carefully walk readers through key tasks... Quizzes and Exercises help them confirm their knowledge... "Did You Know?" tips offer insider advice and shortcuts... and "Watch Out!" alerts help readers avoid problems. By the time they're finished, readers won't just understand SEO: they'll be able to make it work for their own sites and businesses.

Ping Zhou Portfolio Manager and SVP at Neuberger Berman, specialises in portfolio theory, market anomalies, investor behaviour, corporate finance and risk management. Formerly Accounting Professor at CUNY -- Baruch College, he publishes extensively in leading journals on equity investing. He holds a Ph.D. in Accounting from Georgia State. John Shon Prof. of Accounting at Fordham's Gabelli School of Business and Graduate School of Business Administration, has earned several grants and awards for his equity markets research. He holds a Ph.D. in Accounting and an MBA from University of Chicago's Booth School of Business.

Table of Contents

Part I. SEO Basics
Hour 1: Getting Started with SEO
Hour 2: Deciphering Google PageRank
Hour 3: Understanding Search Results
Hour 4: Using Google Webmaster
Hour 5: Indexing Your Site with Sitemaps

Part II. Creating a Search-Friendly Web Site
Hour 6: Designing Search-Friendly Headings and URLs
Hour 7: Organizing a Site and Building Internal Links
Hour 8: Fine-Tuning Your Blogging Software
Hour 9: Encouraging Links from Other Sites

Part III. Creating and Publicizing Your Content
Hour 10: Writing Effective Non-Duplicated Content
Hour 11: Publishing RSS Feeds
Hour 12: Promoting Your Site on Twitter
Hour 13: Using Social Media to Grow Traffic
Hour 14: Finding Long-Tail Keywords

Part IV. Updating and Restructuring a Site
Hour 15: Creating a Microsite
Hour 16: Moving and Redesigning a Site
Hour 17: Learning from Your Competitors
Hour 18: Tagging Content with Microformats
Hour 19: Using the Top 10 Free SEO Tools

Part V. Advanced SEO Tools
Hour 20: Avoiding the Dreaded Google Penalty
Hour 21: Tracking Results with Google Analytics
Hour 22: Making Money with Google AdSense
Hour 23: Getting Listed in Google News
Hour 24: Deciding How to Spend Your Millions

Erscheint lt. Verlag	1.12.2018
Verlagsort	Indianapolis
Sprache	englisch
Maße	191 x 232 mm
Gewicht	1000 g
Themenwelt	Informatik ► Web / Internet ► Web Design / Usability
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-672-33558-1 / 0672335581
ISBN-13	978-0-672-33558-7 / 9780672335587
Zustand	Neuware