Essential Economics

Matthew Parkin, Melanie Powell, Kent Matthews (Autoren)

Buch | Softcover

458 Seiten

2012
Pearson Education Limited (Verlag)
978-0-273-71897-0 (ISBN)

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Providing an undiluted presentation of economic principles and models, this text will help you to think like an economist.

It covers the most important central ideas, topics and economic theories that all business students and non-economic majors should understand with the same rigour found in a specialist economics text.

Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668) if you need access to the MyLab as well, and save money on this brilliant resource. With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting.

If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin’s books are read by over a million students around the world, so you’ll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life.

This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text.

Need extra support?

This title can be supported by MyEconLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

This product is the book alone, and does NOT come with access to MyEconLab.

You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668). Alternatively, buy access online at www.MyEconLab.com.

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Michael Parkin is Professor Emeritus at the University of Western Ontario. Melanie Powell is Reader in Economics at Derby University Business School. Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance at the Cardiff Business School.

Part 1 The Scope of Economics
Chapter 1     What is Economics?
Chapter 2     The Economic Problem

Part 2 How Markets Work
Chapter 3     Demand and Supply
Chapter 4     Efficiency and Equity
Chapter 5     Government Actions in  Markets

Part 3 Business Decisions and Strategies
Chapter 6     Output and Costs
Chapter 7     Competitive Markets
Chapter 8     Monopoly
Chapter 9     Monopolistic Competition and Oligopoly

Part 4 Monitoring Business Conditions
Chapter 10   Real GDP
Chapter 11   Monitoring Jobs and Inflation

Part 5 Finance and Money
Chapter 12   Financial Markets
Chapter 13   Money and Banking

Part 6 Macroeconomic Performance And Policy
Chapter 14   Aggregate Supply and Aggregate demand
Chapter 15   Growth, Inflation and Cycles
Chapter 16 Fiscal Policy and Monetary Policy

Glossary

Verlagsort	Harlow
Sprache	englisch
Maße	196 x 264 mm
Gewicht	846 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	0-273-71897-5 / 0273718975
ISBN-13	978-0-273-71897-0 / 9780273718970
Zustand	Neuware