Media and Internet Management

Bernd W. Wirtz (Autor)

Buch | Softcover

XIV, 569 Seiten

2011 | 2011. Auflage
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-3010-1 (ISBN)

Infos

The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.

Autor

Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.

Inhalt

Foundations of media management

Newspaper and magazine management

Book management

Movie management

TV management

Radio management

Music management

Video and computer game management

Internet management

International media management

Integrated media conglomerates and cross-media

Produkt-Details

• Erscheint lt. Verlag: 15.7.2011
• Sprache: englisch
• Maße: 168 x 240 mm
• Gewicht: 1109 g
• Einbandart: Paperback
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: Book management • Computer game management • Cross-Media • International media management • Internet • Internet Management • Internet; Spezielle Anwendungsbereiche • Management • media • Medienmanagement • Movie management • Music management • Newspaper and magazine management • Radio management • TV Management • Video management
• ISBN-10: 3-8349-3010-5 / 3834930105
• ISBN-13: 978-3-8349-3010-1 / 9783834930101
• Zustand: Neuware