Content Marketing
Que Corporation,U.S. (Verlag)
978-0-7897-4837-9 (ISBN)
- Keine Verlagsinformationen verfügbar
- Artikel merken
Rebecca Lieb is a globally recognized expert on digital marketing, publishing, and media, and content strategy. She founded and led Econsultancy's US operations, was VP and editor-in-chief of The ClickZ Network for over seven years, and ran Search Engine Watch. She has held executive positions at strategic e-services consultancies including Siegel+Gale; and at global media companies including Universal Television ans Networks Group and Bertelsmann's RTL Television. She has written on media for The New York Times and The Wall Street Journal, and authored The Truth About Search Engine Optimization (FT Press), an Amazon.com best-seller.
Frontmatter
Introduction
Foreword
1. What's Content Marketing, Anyway?
2. Why Is Content Important Now?
3. You're a Publisher: Think Like One
4. Finding Your Voice
5. Do You Need a Celebrity, Spokes-Character or Mascot?
6. What Kind of Content Are You?
7. Overview of Content Channels
8. Getting Tactical: Content Nuts and Bolts
9. Content and SEO
10. Content and PR
11. Content and Advertising
12. Content and Offline Stuff
13. Content and Customer Service
14. Content and Reputation Management
15. Content and Information Architecture
16. Content Distribution and Dissemination
17. User-Generated Content
18. Content Curation
19. Whose Job Is Content?
20. Content Audit
21. How to Analyze Content Needs
22. The Content Workflow
23. It's Never Over - Post-Publication
24. Reuse, Updating, Translation, Migration to Other Platforms
25. Listening and Responding
26. ReMake/ReModel: Repurposing Content
27. Yes, But is it Working? Content Metrics
Erscheint lt. Verlag | 26.10.2011 |
---|---|
Reihe/Serie | Que Biz-Tech |
Sprache | englisch |
Maße | 152 x 226 mm |
Gewicht | 340 g |
Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-7897-4837-1 / 0789748371 |
ISBN-13 | 978-0-7897-4837-9 / 9780789748379 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich