What You Need to Know About Internet Marketing
Seiten
1996
O'Reilly Media (Verlag)
978-1-56592-105-4 (ISBN)
O'Reilly Media (Verlag)
978-1-56592-105-4 (ISBN)
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This work aims to tell readers what they need to know to successfully use the Internet to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions.
This work aims to tell readers what they need to know to successfully use this communication and sales channel to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions. It covers how to use the Internet as part of their overall marketing mix, written from a marketing, not technical, perspective.
This work aims to tell readers what they need to know to successfully use this communication and sales channel to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions. It covers how to use the Internet as part of their overall marketing mix, written from a marketing, not technical, perspective.
Linda Lamb is a former employee of O'Reilly Media, where she worked in various capacities, including technical writer, editor of technical books, and marketing manager. She also worked on O'Reilly's series of consumer health books, Patient Centered Guides.
Erscheint lt. Verlag | 1.11.1996 |
---|---|
Verlagsort | Sebastopol |
Sprache | englisch |
Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-56592-105-4 / 1565921054 |
ISBN-13 | 978-1-56592-105-4 / 9781565921054 |
Zustand | Neuware |
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