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What You Need to Know About Internet Marketing

Buch
170 Seiten
1996
O'Reilly Media (Verlag)
978-1-56592-105-4 (ISBN)
CHF 23,50 inkl. MwSt
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This work aims to tell readers what they need to know to successfully use the Internet to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions.
This work aims to tell readers what they need to know to successfully use this communication and sales channel to put product and sales information on-line, build relationships with customers, send targeted announcements, and answer product support questions. It covers how to use the Internet as part of their overall marketing mix, written from a marketing, not technical, perspective.

Linda Lamb is a former employee of O'Reilly Media, where she worked in various capacities, including technical writer, editor of technical books, and marketing manager. She also worked on O'Reilly's series of consumer health books, Patient Centered Guides.

Erscheint lt. Verlag 1.11.1996
Verlagsort Sebastopol
Sprache englisch
Themenwelt Mathematik / Informatik Informatik Web / Internet
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-56592-105-4 / 1565921054
ISBN-13 978-1-56592-105-4 / 9781565921054
Zustand Neuware
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