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A Concise Introduction to Business Research Methods

Concepts and Tools using SPSS

D. Israel (Autor)

Buch | Hardcover

210 Seiten

2014
Chapman & Hall/CRC (Verlag)
978-1-4398-6109-7 (ISBN)

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Introductory in its approach, this text covers essential aspects of research methods. The author emphasizes major topics, such as experimental design, scale construction techniques, testing reliability and validity, as well as the application of univariate, bivariate, and multivariate tools in data analysis. Step-by-step details of the application of the SPSS, along with screenshots, are included to illustrate the application of tools to analyze and interpret research data. The book covers pre-, quasi-, true-, and complex experimental design forms. Each chapter contains descriptive questions, multiple-choice questions, true/false statements, and exercises.

D. Israel is a professor in the School of Business and Human Resources at XLRI Jamshedpur.

Research – Introduction. Research Process. Research Design. Measurement and Scaling Sampling. Constructing Questionnaires. Data Preparation and Analysis. Univariate Data Analysis. Bivariate Data Analysis. Multivariate Analysis.

Erscheint lt. Verlag	5.9.2014
Sprache	englisch
Maße	156 x 235 mm
Themenwelt	Mathematik / Informatik ► Mathematik ► Computerprogramme / Computeralgebra
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-4398-6109-9 / 1439861099
ISBN-13	978-1-4398-6109-7 / 9781439861097
Zustand	Neuware