eCRM: Using the internet for customer relationship management at the TQU Academy

Peter Schust (Autor)

Buch | Softcover

20 Seiten

2008 | 08003 A. 3. Auflage
GRIN Verlag
978-3-640-14900-1 (ISBN)

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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management & Consulting), course: Information Technology applied in Marketing & Sales, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy situation and closes with consequences of the application and recommendations.

Sprache	englisch
Maße	148 x 210 mm
Gewicht	66 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien
Themenwelt	Wirtschaft
ISBN-10	3-640-14900-9 / 3640149009
ISBN-13	978-3-640-14900-1 / 9783640149001
Zustand	Neuware