Audience, Relevance, and Search LiveLessons Bundle
Targeting Web Audiences with Relevant Content
2013
IBM Press
978-0-13-260377-5 (ISBN)
IBM Press
978-0-13-260377-5 (ISBN)
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Search optimization has become one of the most challenging tasks web marketers and content developers face - and one of the most difficult. Audience, Relevance, and Search LiveLessons Bundle offers a breakthrough solution. This start-to-finish video tutorial (ISBN 0132598841) and companion book (ISBN 0137004206) are relentlessly focused on the search and content optimization problems that web professionals face right now. Drawing on 45+ years of collective experience in web search and content development, three leading IBM experts show exactly how to write content with the keywords and long-tail phrases targeted users actually use. One step at a time, they demonstrate exactly how to create highly relevant web content - and prove its relevance. This package:
-Gives you a deep understanding of how Google defines relevance, and why
- Offers up-to-the-minute guidance on writing for Google, including new keyword discovery techniques and other tactics based on very recent changes to the Google algorithm
-Shows how to go beyond merely "maximizing" traffic, to deliver the right content to the right visitors at the right time
- Demonstrates powerful tools for analyzing sites, creating custom dashboards for clients, and identifying better keywords for each audience
-Helps web marketers integrate both traditional and social web publishing, and much more
-Gives you a deep understanding of how Google defines relevance, and why
- Offers up-to-the-minute guidance on writing for Google, including new keyword discovery techniques and other tactics based on very recent changes to the Google algorithm
-Shows how to go beyond merely "maximizing" traffic, to deliver the right content to the right visitors at the right time
- Demonstrates powerful tools for analyzing sites, creating custom dashboards for clients, and identifying better keywords for each audience
-Helps web marketers integrate both traditional and social web publishing, and much more
1. Introduction
2. How the Web Medium Has Evolved from its Print Origins
3. Writing Relevant Content for the Web Audience
4. Discovering and Using Popular Keywords
5. Engaging with Web visitors through More Targeted Search Referrals
6. Developing an Optimized Site Architecture
7. Gaining Credibility through PageRank
8. Capturing Social and Rich Media Opportunities
9. Measuring Search Effectiveness
| Erscheint lt. Verlag | 28.3.2013 |
|---|---|
| Verlagsort | Armonk |
| Sprache | englisch |
| Maße | 178 x 232 mm |
| Themenwelt | Informatik ► Web / Internet ► Web Design / Usability |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-13-260377-2 / 0132603772 |
| ISBN-13 | 978-0-13-260377-5 / 9780132603775 |
| Zustand | Neuware |
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