Facebook Marketing All-in-One For Dummies

Amy Porterfield, Phyllis Khare, Andrea Vahl (Autoren)

Buch | Softcover

672 Seiten

2011
John Wiley & Sons Ltd (Verlag)
978-0-470-94230-7 (ISBN)

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A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies .

Amy Porterfield created "The Simple Social Media Formula" and consults for high-profile companies and industry-leading entrepreneurs. Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant. Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.

Introduction 1 Book I: Joining the Facebook Marketing Revolution 5 Chapter 1: Exploring Facebook Marketing 7 Chapter 2: Creating Your Facebook Marketing Plan 27 Book II: Claiming Your Presence on Facebook 59 Chapter 1: Understanding the Different Types of Facebook Pages 61 Chapter 2: Creating Your Business Page 77 Chapter 3: Administering Your Facebook Business Page 99 Chapter 4: Arranging Your Navigation Menu 129 Book III: Adding the Basics to Your Facebook Page 149 Chapter 1: Posting to Your Page 151 Chapter 2: Understanding and Using iFrames to Customize Your Page 165 Chapter 3: Importing Your Blog Posts to Your Facebook Page 193 Chapter 4: Connecting Your Social Media Accounts 217 Chapter 5: The Fine Print: Legal and Other Considerations 241 Book IV: Building, Engaging, Retaining, and Selling to Your Community 249 Chapter 1: Building Visibility for Your Page 251 Chapter 2: Engaging and Retaining Your Community 279 Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297 Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309 Book V: Understanding Facebook Applications 321 Chapter 1: Facebook Applications 101 323 Chapter 2: Creating New Streams of Income with Apps 341 Book VI: Making Facebook Come Alive with Events and Contests 361 Chapter 1: Creating Facebook Events 363 Chapter 2: Building Excitement with a Contest 379 Chapter 3: Using Third-Party Contest Applications 391 Chapter 4: Promoting Your Contest and Analyzing the Results 413 Book VII: Advanced Facebook Marketing Tactics 431 Chapter 1: An Introduction to Advanced Facebook Marketing 433 Chapter 2: Marketing with Facebook Social Plugins 443 Chapter 3: Discovering Live Streaming 465 Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479 Book VIII: Facebook Advertising 499 Chapter 1: Advertising in Facebook 501 Chapter 2: Creating a Facebook Ad 519 Chapter 3: Testing, Measuring, and Modifying Your Ad 539 Book IX: Measuring, Monitoring, and Analyzing 557 Chapter 1: Setting Realistic Targets to Identify Success 559 Chapter 2: Exploring Facebook Insights 575 Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593 Index 609

Zusatzinfo	Illustrations
Verlagsort	Chichester
Sprache	englisch
Maße	187 x 235 mm
Gewicht	996 g
Einbandart	Paperback
Themenwelt	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Informatik ► Web / Internet ► Social Web
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-470-94230-4 / 0470942304
ISBN-13	978-0-470-94230-7 / 9780470942307
Zustand	Neuware