Increasing Hits and Selling More on Your Web Site
John Wiley & Sons Inc (Verlag)
978-0-471-16944-4 (ISBN)
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Do your best customers know where to find you? It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites. Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
You'll find out how to: Make your site irresistible to your target audience-and reach them using a proven 16-step promotional campaign Submit your site to hundreds of search engines and directories Create multiple revenue streams with only one site Guide customers through your site and close the sale Build word of mouth, create repeat customers, and charge for ad space on your site Cut the costs of setting up a site-from hiring freelance graphic designers to selecting Internet providers Avoid common marketing mistakes and outfox your competition Visit this book's Web site at: http://www monsoon.org/book Visit our Web site at: http://www wiley.com/compbooks/
GREG HELMSTETTER received his MBA in marketing from the Wharton School. He is the cofounder of Monsoon Media Development and has developed online marketing strategies for businesses ranging from start-ups to Fortune 500 corporations.
DEVELOPING YOUR WEB STRATEGY. The State of Online Commerce: Today and Tomorrow. Competitive Advantage. Scale and Scope: How Big Do You Want to Get? The Most Important Decision You Will Make: Choosing Your Business Model. Minimizing Your Investment. SITE PROMOTION: GENERATING HITS. Planning a Promotional Campaign That Works. Obsessing on Site Traffic--Watch Those Numbers! Submitting Your Site to Every Directory in the World. All Roads Lead to You: The Art of Getting Links to Your Site. Buying and Selling Advertising Online. The Most Overlooked Opportunity to Promote Your Site. Promoting Your Site to Newsgroups Without Getting Napalmed. Hard-core E-mail Techniques. DESIGNING YOUR SITE TO MAKE MONEY. Building a Site Around Your Business Model. Absolute Professionalism. Designing Your Site's Logic and Navigation. Forever Under Construction. Index.
| Erscheint lt. Verlag | 23.1.1997 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 235 x 190 mm |
| Gewicht | 652 g |
| Einbandart | Paperback |
| Themenwelt | Informatik ► Netzwerke ► Mail Server |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-16944-7 / 0471169447 |
| ISBN-13 | 978-0-471-16944-4 / 9780471169444 |
| Zustand | Neuware |
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