Media Now

Understanding Media, Culture, and Technology

Joseph D. Straubhaar, Robert LaRose, Lucinda D. Davenport (Autoren)

Buch | Softcover

592 Seiten

2011 | 7th Revised edition
Wadsworth Publishing Co Inc (Verlag)
978-1-4390-8257-7 (ISBN)

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Empowers you to think critically about the media and its effects on culture by providing an understanding of how media technologies develop, operate, converge, and affect society. This title prepares you for encounters in the fields of the Internet, interactive media, and traditional media industries.

"Media Now, Seventh Edition", empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. "Media Now" prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, "Media Now" provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Video Games. 14. Media Uses and Effects. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

Erscheint lt. Verlag	1.1.2011
Verlagsort	Belmont, CA
Sprache	englisch
Maße	189 x 246 mm
Gewicht	1100 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
ISBN-10	1-4390-8257-X / 143908257X
ISBN-13	978-1-4390-8257-7 / 9781439082577
Zustand	Neuware