Facebook Marketing For Dummies

Paul Dunay, Richard Krueger (Autoren)

Buch | Softcover

312 Seiten

2011 | 2nd Revised edition
John Wiley & Sons Ltd (Verlag)
978-0-470-92324-5 (ISBN)

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Discover how to use Facebook to create successful marketing campaigns With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.* Boasts new and updated content for developing a successful Facebook marketing campaign* Addresses ways to use tools such as events, contests, and polls to promote your page* Introduces the new Open Graph to connect your Web site visitors through Facebook* Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets* Details ways to monitor, measure, and adjust your Facebook marketing campaigns Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com. Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.

Introduction. Part I: Adding Facebook to Your Marketing Strategy. Chapter 1: Marketing the Facebook Way. Chapter 2: Focusing on Facebook Features. Chapter 3: Developing a Facebook Marketing Plan. Part II: Building Your Facebook Presence. Chapter 4: Creating a Page for Your Business. Chapter 5: Implementing a Content Strategy. Chapter 6: Building Your Fan Base. Chapter 7: Setting Up Groups, Promotions, and Events. Chapter 8: Cross-Promoting Your Page. Chapter 9: Measuring Your Page Activity. Part III: Engaging in Facebook Advertising. Chapter 10: Checking Out Advertising Options and Strategies. Chapter 11: Measuring and Optimizing Ad Activity. Part IV: Riding the Facebook Viral Wave. Chapter 12: Dressing Up Your Facebook Page with Applications. Chapter 13: Getting the Scoop on Facebook Places and Deals. Chapter 14: Liking Facebook's Like Button. Chapter 15: Plugging into Other Plug-Ins. Part V: The Part of Tens. Chapter 16: Ten Business Etiquette Tips for Facebook. Chapter 17: Ten Must-Have Facebook Applications for Your Page. Appendix: The Facebook Primer. Index.

Reihe/Serie	For Dummies
Zusatzinfo	Illustrations
Verlagsort	Chichester
Sprache	englisch
Maße	186 x 231 mm
Gewicht	483 g
Einbandart	Paperback
Themenwelt	Mathematik / Informatik ► Informatik ► Theorie / Studium
	Informatik ► Web / Internet ► Social Web
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-470-92324-5 / 0470923245
ISBN-13	978-0-470-92324-5 / 9780470923245
Zustand	Neuware