Blackberry

The Untold Story of Research in Motion

Rod McQueen (Autor)

Buch | Hardcover

320 Seiten

2010
Aurum (Verlag)
978-1-84513-574-4 (ISBN)

Infos

The BlackBerry has revolutionized not only the way people do business, but also the way people communicate. Invented by a once-small Canadian company, Research in Motion, it now garners over a million new subscribers every month, in over 150 countries. With a market capitalization of $43 billion dollars, RiM has an annual growth rate of 84%. For busy executives it is a crucial business tool, enabling one to be on email anywhere, any time. For the younger generation, in their twenties or even teens, a Blackberry has become a must-have style accessory to rival the iPod or iPhone. Barack Obama refused to give up his on becoming President of the USA. It has even spawned a nickname, "Crackberry", to mock those users so wedded to their device that they must check it obsessively, and a new form of repetitive strain injury, where chronic over-users develop intense pain in both thumbs. With thousands of hours of interviews with people close to the company, including unprecedented access to company founders Jim Balsillie & Mike Lazaridis (they are writing the foreword), award-winning business writer Rod McQueen has crafted an arresting narrative telling this incredible story.
Rod McQueen is a technology and business journalist based in Canada.

Produkt-Details

• Erscheint lt. Verlag: 25.5.2010
• Sprache: englisch
• Maße: 153 x 234 mm
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• ISBN-10: 1-84513-574-1 / 1845135741
• ISBN-13: 978-1-84513-574-4 / 9781845135744
• Zustand: Neuware