Futuretainment

Yesterday the World Changed, Now it's Your Turn

Mike Walsh (Autor)

Buch | Hardcover

288 Seiten

2009
Phaidon Press Ltd (Verlag)
978-0-7148-4875-4 (ISBN)

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An essential guide to the digital media revolution.

Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an ‘insight’ at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.

Mike Walsh is an experienced media commentator and trend analyst, specialising in the advance of new technology and changes in consumer behaviour. Constantly travelling the world for the best ideas, consumer innovations and disruptive technologies, he has previously held a number of senior strategic posts at major media corporations in both Australia and Asia.

23 chapters, each of which details an emerging trend in consumer behaviour. Together these guide the reader towards an understanding of the enormous changes that are taking place in the way media is being used, bought, created and distributed.

Erscheint lt. Verlag	24.10.2009
Verlagsort	London
Sprache	englisch
Maße	172 x 245 mm
Gewicht	1090 g
Themenwelt	Kunst / Musik / Theater
	Naturwissenschaften
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-7148-4875-1 / 0714848751
ISBN-13	978-0-7148-4875-4 / 9780714848754
Zustand	Neuware