Google AdWords For Dummies

Howie Jacobson (Autor)

Buch | Softcover

432 Seiten

2009 | 2nd Revised edition
John Wiley & Sons Ltd (Verlag)
978-0-470-45577-7 (ISBN)

Infos

A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.*
A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign* Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure* Reviews new, free tools included in AdWords as well as new and improved third-party tools* Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer* Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Autor

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

Inhalt

Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profi ting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your AdWords Account. Chapter 3: Managing Your AdWords Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects. Chapter 12: Building a "Climb the Ladder" Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can't Help Becoming an Advertising Genius. Chapter 14: Making More Sales with Website Optimizer. Chapter 15: Slashing Your Costs with Conversion Tracking. Chapter 16: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 17: The Ten (Or So) Most Serious AdWords Beginner's Mistakes. Chapter 18: Ten (Or So) AdWords Case Studies. Index.

Produkt-Details

• Erscheint lt. Verlag: 1.9.2009
• Zusatzinfo: Illustrations
• Verlagsort: Chichester
• Sprache: englisch
• Maße: 190 x 233 mm
• Gewicht: 660 g
• Einbandart: Paperback
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-470-45577-2 / 0470455772
• ISBN-13: 978-0-470-45577-7 / 9780470455777
• Zustand: Neuware