Themes, Dreams and Schemes
John Wiley & Sons Inc (Verlag)
978-0-471-15391-7 (ISBN)
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Eugene Wigger brings his well-informed perspective and tremendous enthusiasm to every aspect of the management process, from attendee and staff involvement strategies to smart ways to save on food and budget costs, prop purchase, and more. So why wait? Transform your dreams into wonderful themes, and devise the schemes that will make them come true. With this comprehensive sourcebook, you're on your way to memorable special event planning. "Gene is a genius! This book will be THE resource for every caterer or special event manager who wishes to go beyond the ordinary and expected to produce a visual and culinary medium of delight." --Richard E. Marriott, Chairman of the Board, Host Marriott Corporation. "Gene Wigger is one of the most creative people in the business of 'Experience Creation.' This book is a wonderful resource." --Paul R. O'Neil, Vice President, Managing Director, Sheraton New York Hotel, Sheraton Manhattan Hotel. "Bravo! We have needed a book like this for a long time! It will be a valuable resource to stir up the creative juices of caterers and meeting planners alike." --Patti J.
Shock, Associate Professor/Department Chair, Tourism & Convention Administration Department, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas. "Putting on a successful event that truly meets your objectives is both a science and an art. Gene Wigger is considered the 'Doctor of Creativity' of our industry. His work is a superb guide on how to get it done with taste, flair, and professionalism." --Frederic V. Malek, Chairman of the Board Thayer Capital Partners (Ritz-Carlton Hotels and Resorts). "When it comes to creative catering and special theme party events, Gene Wigger didn't just write the book, he invented it!" --Scott A. Dillion, President SDI Travel and Incentives.
G. EUGENE WIGGER, CPCE, is Director of Catering and Convention Services for the Adam's Mark Hotel Dallas, the ninth largest meeting hotel in the United States, and the creator of Theme Dreams, an innovative and interactive thematic event program for hotels and resorts. He has served the White House Military Protocol office as a member of the elite United States Air Force Presi-dential Honor Guard, and has designed and produced thousands of special events and social affairs for U.S. Presidents and former Presidents, foreign Heads of State, royalty, dignitaries, celebrities, and business leaders. Widely recognized as one of the country's leading catering executives and special event authorities, he has participated in the opening of 15 hotels and resorts by the Hilton, Hyatt, Sheraton, and Marriott hotel corporations, and was formerly the executive director of catering sales, services, and creativity at the Euro Disney Resort, now known as Disneyland Paris, in France. He is the author of Catering to Every Whim, a textbook for hospitality professionals.
The Theme and Scheme of Things. Raise Food and Beverage Management to a Higher Level. Don't Kneel to Propose. Creative Thematic Meeting Breaks. Breakfast Appetizers. Lunch/Dinner Appetizers. Soups. Salads. A Guide to Vegetable Dishes. Desserts. Breakfast Entrees. Seated Breakfast Menus. Buffet Breakfast Menus. Buffet Bruncheon Menus. Luncheon Entrees. Seated Luncheon Menus. Luncheon Buffet Menus. Dinner Entrees. Seated Dinner Menus. Buffet Dinner Menus. Signature Line Gourmet Dinner Menus. Reception Menus. Low-Cholesterol, Low-Fat, Low- Sodium Menus. The Fantasy Factory Theme Menus. Kosher Menus.
| Erscheint lt. Verlag | 18.7.1997 |
|---|---|
| Zusatzinfo | Ill. |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 221 x 287 mm |
| Gewicht | 1034 g |
| Themenwelt | Weitere Fachgebiete ► Handwerk |
| ISBN-10 | 0-471-15391-5 / 0471153915 |
| ISBN-13 | 978-0-471-15391-7 / 9780471153917 |
| Zustand | Neuware |
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