Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports
Seiten
2019
McGraw-Hill Education (Verlag)
978-1-260-45261-7 (ISBN)
McGraw-Hill Education (Verlag)
978-1-260-45261-7 (ISBN)
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
Whether they’re in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process.
Game-Time Decision Making helps you do the same by “coordinating” decisions relating to things like team building, communication skills, and marketing approaches. You’ll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don’t make the same mistakes twice. Just like a great sports coach, you will:
•Put together a “high scoring” team with diverse skillsets•Build a positive mindset that will defend you against any attackers•Develop an awareness of “the playing field” to make any Hall of Fame quarterback jealous •Build offensive /defensive strategies into your branding and marketing
Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation.
Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
Whether they’re in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process.
Game-Time Decision Making helps you do the same by “coordinating” decisions relating to things like team building, communication skills, and marketing approaches. You’ll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don’t make the same mistakes twice. Just like a great sports coach, you will:
•Put together a “high scoring” team with diverse skillsets•Build a positive mindset that will defend you against any attackers•Develop an awareness of “the playing field” to make any Hall of Fame quarterback jealous •Build offensive /defensive strategies into your branding and marketing
Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation.
Dave Meltzer is the CEO of Sports 1 Marketing, a global sports and entertainment marketing company. He has spent 25 years working as an entrepreneur and executive in the legal, technology, sports, and entertainment fields.
Foreword by Tilman Fertitta
Introduction
CHAPTER 1 Putting Together Your Roster by Building Yourself
CHAPTER 2 Offensive/Defensive Mindset
CHAPTER 3 Coaching Trees and Growth
CHAPTER 4 Don’t Trip on the First-Down Chains Behind You
CHAPTER 5 Being in the Game
CHAPTER 6 The Offense and Defense of Branding
CHAPTER 7 The Offense and Defense of Marketing
CHAPTER 8 The Offense and Defense of Communication
Quick Play Guide
Endnotes
Index
| Erscheinungsdatum | 08.07.2019 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Gewicht | 404 g |
| Themenwelt | Sachbuch/Ratgeber ► Sport |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Weitere Fachgebiete ► Sportwissenschaft | |
| ISBN-10 | 1-260-45261-1 / 1260452611 |
| ISBN-13 | 978-1-260-45261-7 / 9781260452617 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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