The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
SAGE Publications Inc (Verlag)
978-1-4129-0590-9 (ISBN)
Delivering the tools to improve strategic decision-making in hospitality firms…
The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context.
The Handbook is divided into eleven parts that follow the key activities of the strategic management process. The lead chapter for most parts of the book is a featured work that is original and offers cutting-edge discussion on an important facet of hospitality strategy. Each of the eleven parts of the book concludes with a commentary chapter that reflects on all of the works included in that section. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured.
As the role of strategic decision-making grows in importance in hospitality firms, the Handbook of Applied Hospitality Strategy delivers a comprehensive volume on core ideas and practices with useful managerial implications from senior industry practitioners and top hospitality scholars, making this an invaluable resource for tourism and hospitality programs as well as industry professionals.
Cathy A. Enz is Executive Director of The Center for Hospitality Research at Cornell University, and Lewis G. Schaeneman, Jr. Professor of Innovation & Dynamic Management. Her primary research focus is on innovation, best practices and change management; strategic human resource management, including the empowerment of service workers and the development of social partnerships for economic development. Dr. Enz' publications include over 50 articles in Administrative Science Quarterly, the Academy of Management Review, the Hospitality and Tourism Research Journal, the Cornell Hotel and Restaurant Administration Quarterly, Human Relations, and others. Numerous book chapters and books, including American Lodging Excellence: The Keys to Best Practices in the U.S. Lodging Industry (with L. Dube, L. Renaghan, and J. Siguaw); Educational Institute of the American Hotel Motel Assoc; (July 1999).
List of Contributors of Featured Chapters and Commentaries
Preface
Acknowledgments
Introduction - Cathy A. Enz
Part I. The Strategic Management Process/Strategic Analysis
1. Creating a Strategic Direction: Visions and Values - Paul Olk, Peter Rainsford, and Tsungting Chung
2. Strategic Analysis for the Hospitality Industry - Jeffrey S. Harrison
3. Competitive Edge: A Strategic Management Model - T. Russell Crook, David J. Ketchen, Jr., and Charles C. Snow
4. Using Tourist Travel Habits and Preferences to Assess Strategic Destination Positioning: The Case of Costa Rica - Zhaoping Liu, Judy A. Siguaw and Cathy A. Enz
5. Text Mining for the Hotel Industry - Kin-Nam Lau, Kam-Hon Lee, and Ying Ho
6. Commentary: The Frameworks and Initial Steps of the Strategic Management Process in Hospitality and Tourism - Zhaoping Liu
Part II. Analysis of the Environment and Key Stakeholders
7. Choice Models and the Hospitality Business Environment - Rohit Verma
8. Hotel Reform in China: A SWOT Analysis - Larry Yu and Gu Huimin
9. European Hoteliers′ Environmental Attitudes: Greening the Business - Paulina Bohdanowicz
10. From Maverick to Mafia to MBA: Gaming Industry Leadership in Las Vegas From 1931 Through 2007 - Bo J. Bernhard, Michael S. Green, and Anthony F. Lucas
11. The Risk to the American Fast-Food Industry of Obesity Litigation - William B. Werner, Andrew Hale Feinstein, and Christian E. Hardigree
12. Let Me Count the Words: Quantifying Open-Ended Interactions With Guests - Madeleine Pullman, Kelly McGuire, and Charles Cleveland
13. Singapore’s Tourism Industry: How Its Strengths Offset Economic, Social, and Environmental Challenges - Rex S. Toh, Habibullah Khan, and Karen Lim
14. Commentary: The Macroenvironment of Tourism - Juergen Gnoth
Part III. Creating Competitive Advantage
15. On the Importance of Market Identification - Jin-Young Kim and Linda Canina
16. Why Restaurants Fail - H. G. Parsa, John T. Self, David Njite, and Tiffany King
17. Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands? - Chekitan Dev, Kevin Zheng Zhou, Jim Brown, and Sanjeev Agarwal
18. Information Technology in Hotel Management: A Framework for Evaluating the Sustainability of IT-Dependent Competitive Advantage - Gabriele Piccoli
19. Creating a Competitive Advantage by Building Resource Capability: The Case of Outback Steakhouse Korea - Cathy A. Enz
20. Commentary: Competitive Dynamics and Creating Sustainable Advantage - Cathy A. Enz
Part IV. Service Strategies, Customers, and Branding
21. Strategic Experiential Branding in the Hospitality Industry - Jordan L. LeBel, Laurette Dubé, Donna Sears, and Leo M. Renaghan
22. Are Your Satisfied Customers Loyal? - Iselin Skogland and Judy A. Siguaw
23. Managing Real and Virtual Waits in Hospitality and Service Organizations - Duncan Dickson, Robert C. Ford, and Bruce Laval
24. Recognizing the Emotional Element in Service Excellence - Misty M. Johanson and Robert H. Woods
25. Guest Satisfaction and Restaurant Performance - Sachin Gupta, Edward McLaughlin, and Miguel Gomez
26. Commentary: The Marketing of Experience - Robert J. Kwortnik
Part V. Strategic Human Resources
27. Key Issues in Strategic Human Resources - Kate Walsh, Michael C. Sturman, and John Longstreet
28. The Role of Personality and General Mental Ability in Predicting Performance for New and Experienced Employees - J. Bruce Tracey, Michael C. Sturman, Lian Shao, and Michael J. Tews
29. The Strategic and Operational Roles of Human Resources: An Emerging Model - J. Bruce Tracey and Arthur E. Nathan
30. Evaluating the Impact of Human Resources: Identifying What Matters - Michael Warech and J. Bruce Tracey
31. Developing In-House Careers and Retaining Management Talent: What Hospitality Professionals Want From Their Jobs - Kate Walsh and Masako S. Taylor
32. Best Practices in Human Resources - Cathy A. Enz and Judy Siguaw
33. Commentary: Human Resources Strategy in the Hospitality Industry: Where Do We Go From Here? - J. Bruce Tracey
Part VI. Strategic Pricing and Revenue Management
34. Strategic Pricing Through Revenue Management - Sheryl E. Kimes
35. Revenue Management′s Renaissance: A Rebirth of the Art and Science of Profitable Revenue Generation - Robert G. Cross, Jon A. Higbie, and David Q. (Dax) Cross
36. Group Revenue Management: A Model for Evaluating Group Profitability - Sunmee Choi
37. Spa Revenue Management - Sheryl E. Kimes and Sonee Singh
38. Commentary: Demand Management - Chris K. Anderson
Part VII. Growth Strategies: Franchising, Acquisitions, and Mergers
39. Franchising Fundamentals and Developments - Ramon Diaz-Bernardo
40. Leveraging Mergers and Acquisitions in the Hospitality Industry - Jeffrey S. Harrison and Zhaoping Liu
41. The Development of Franchise Operations in Emerging Markets: The Case of a Poland-Based Restaurant Operator - Darek Klonowski, Jacqueline L. Power, and Daniel Linton
42. When Does Franchising Help Restaurant Chain Performance? - David J. Ketchen, Jr., James G. Combs, and John W. Upson
43. Acquisitions in the Lodging Industry: Good News for Buyers and Sellers - Linda Canina
44. Commentary: Important Questions About Franchising: What We Know and What We Should Know - Arturs Kalnins
45. Commentary: Success and Failure of Mergers and Acquisitions - Linda Canina and Jin-Young Kim
Part VIII. Strategy Implementation: Cultures, Structures, and Standards
46. Viable Structures and Cultures in Hospitality Organizations - Eliza Ching Yick Tze and Giri Jogaratnam
47. How Organizational Standards and Coworker Support Improve Restaurant Service - Alex M. Susskind, K. Michele Kacmar, and Carl P. Borchgrevink
48. Success and Failure in Northern California: Critical Success Factors for Independent Restaurants - Angelo A. Camillo, Daniel J. Connolly, and Woo Gon Kim
49. Contextual Factors and Cost Profiles Associated With Employee Turnover - J. Bruce Tracey and Timothy R. Hinkin
50. Cuba at the Crossroads: The Role of the U.S. Hospitality Industry in Cuban Tourism Initiatives - Sergei Khrushchev, Tony L. Henthorne, and Michael S. LaTour
51. Connecting With the Culture: A Case Study in Sustainable Tourism - Ethan Hawkes and Robert J. Kwortnik, Jr.
52. Commentary: Cultures and the Implementation of Strategy - Alex M. Susskind
Part IX. Strategic Change Management in Times of Crisis
53. The Process of Introducing Strategic Change - David L. Corsun and Stan Bromley
54. Leading Change With the 5-P Model: "Complexing" the Swan and Dolphin Hotels at Walt Disney World - Robert Ford, William Heisler, and William McCreary
55. Crisis Management and Recovery: How Washington, D.C. Hotels Responded to Terrorism - Greg Stafford, Larry Yu, and Alex Kobina Armoo
56. Hilton Hotels: A Comprehensive Approach to Delivering Value for All Stakeholders - Dieter Huckestein and Robert Duboff
57. Commentary: Managing Effective Change in Turbulent Times - Karthik Namasivayam
Part X. Evaluating Strategies: Strategic Controls and Performance Outcomes
58. The Performance of Lodging Properties in an Investment Portfolio - Daniel C. Quan, Jie Li, and Ankur Sehgal
59. Assessing the Historical Performance of Hospitality Stocks: The Investor′s Perspective - David Weinbaum
60. Hotel Industry Averages: An Inaccurate Tool for Measuring Performance - Cathy A. Enz, Linda Canina, and Kate Walsh
61. ADR Rule of Thumb: Validity and Suggestions for Its Application - John W. O’Neill
62. Looking Beyond RevPAR: Productivity Consequences of Hotel Strategies - James R. Brown and Chekitan S. Dev
63. Strategic Hotel Development and Positioning: The Effects of Revenue Drivers on Profitability - John W. O’Neill and Anna S. Mattila
64. Commentary: How Do We Measure Performance at the Firm and Unit Level? - Anna S. Mattila
Part XI. Global Strategies and Multinational Enterprises
65. Multinational Enterprise Strategy: Global Challenges - Cathy H. C. Hsu
66. International Hospitality Management: Identifying Important Skills and Effective Training - Ursula Kriegl
67. Global Brand Expansion: How to Select a Market Entry Strategy - Chekitan S. Dev, James R. Brown, and Kevin Zheng Zhou
68. Ownership, Corporate Governance, and Management in the State-Owned Hotels in the People′s Republic of China - Fang-Fang Tang, Yanping Xi, Guangmeng Chen, and Ralph Wang
69. Commentary: Globalization and International Strategies - Renáta Kosová
Index
About the Editor
| Erscheint lt. Verlag | 14.9.2010 |
|---|---|
| Verlagsort | Thousand Oaks |
| Sprache | englisch |
| Maße | 177 x 254 mm |
| Gewicht | 1820 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Weitere Fachgebiete ► Handwerk | |
| ISBN-10 | 1-4129-0590-7 / 1412905907 |
| ISBN-13 | 978-1-4129-0590-9 / 9781412905909 |
| Zustand | Neuware |
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