Apple Confidential

The Real Story of Apple Computer, Inc.

Owen W. Linzmayer (Autor)

Buch | Softcover

268 Seiten

1999
No Starch Press,US (Verlag)
978-1-886411-28-9 (ISBN)

Infos

Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, this book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype. You'll read about: the forgotten founder who walked away from hundreds of millions of dollars; the trials and tribulations of creating the original Macintosh, from research project to finished product; Apple's disastrous oversight that allowed Microsoft to dominate the personal computing industry with Windows; a cradle-to-grave expose of the Newton MessagePad; the careers of CEOs John Sculley, Michael Spindler, Gilbert Amelio, and Steve Jobs; complete timelines depicting the development of the Apple II, Apple III, Lisa, Macintosh, Newton, NeXT, and Windows, plus a list of every Macintosh every released; the triumphant return of Steve Jobs to Apple. Included are hundreds of revealing quotes, photos, illustrations, and timelines.
This story of the original Silicon Valley start-up turned high-tech leader is not only a must-read for Macintosh enthusiasts and computer industry watchers, but an entrepreneurial adventure anyone will enjoy.

Produkt-Details

• Erscheint lt. Verlag: 11.5.1999
• Zusatzinfo: Illustrations, ports.
• Verlagsort: San Francisco
• Sprache: englisch
• Einbandart: Paperback
• Themenwelt: Informatik ► Weitere Themen ► Hardware
• Themenwelt: Technik
• ISBN-10: 1-886411-28-X / 188641128X
• ISBN-13: 978-1-886411-28-9 / 9781886411289
• Zustand: Neuware