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Vitamania - Rima Apple

Vitamania

Vitamins in American Culture

(Autor)

Buch | Softcover
280 Seiten
1996
Rutgers University Press (Verlag)
978-0-8135-2278-4 (ISBN)
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This text examines the claims and counterclaims of scientists, manufacturers, retailers, politicians and consumers from the discovery of vitamins in the early 20th-century. It reveals the issues that have propelled the industry, and the ambivalence of Americans towards the authority of science.
"Have you taken your vitamins today?" That question echoes daily through American households. Thanks to intensive research in nutrition and medicine, the importance of vitamins to health is undisputed. But millions of Americans believe that the vitamins they get in their food are not enough. Vitamin supplements have become a multibillion-dollar industry. At the same time, many scientists, consumer advocacy groups, and the federal Food and Drug Administration doubt that most people need to take vitamin pills.



Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests--scientific, professional, financial--that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins.



Vitamania makes fascinating reading for anyone who takes--or refuses to take--vitamins. It will be of special interest to students, scholars, and professionals in public health, the biomedical sciences, history of medicine and science, twentieth-century history, nutrition, marketing, and consumer studies.

Rima D. Apple teaches at the University of Wisconsin, Madison, where she holds a joint appointment in the Department of Consumer Science and the Women's Studies Program. She is also the author of Mothers and Medicine: A Social History of Infant Feeding, 1890-1950 and editor of Women, Health, and Medicine in America: A Historical Handbook (paperback, Rutgers University Press).

Introduction: "Perhaps your diet is too modern": the discovery of avitaminosis
"They need it now": popular science and advertising in the interwar period
"To protect the interest of the public": vitamins, marketing, and research
"Superior knowledge": pharmacists, grocers, physicians, and Linus Pauling
Miles one-a-day: the history of a vitamin dynasty
Acnotabs: scientific evidence in the marketplace
"Millions of consumers are being misled": the Food and Drug Administration and consumer protection
"Preserve our health freedom": science in consumer politics
"Intensity" makes the difference: vitamins in the political process
Conclusion: vitamania?: vitamins in late twentieth-century United States

Erscheint lt. Verlag 30.6.1996
Reihe/Serie Health and Medicine Series
Zusatzinfo 20 b&w illustrations
Verlagsort New Brunswick NJ
Sprache englisch
Maße 152 x 229 mm
Gewicht 367 g
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie
Medizin / Pharmazie Gesundheitsfachberufe Diätassistenz / Ernährungsberatung
Medizin / Pharmazie Pharmazie
Sozialwissenschaften Soziologie
Technik
ISBN-10 0-8135-2278-1 / 0813522781
ISBN-13 978-0-8135-2278-4 / 9780813522784
Zustand Neuware
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