Pain and Profits
The History of the Headache and Its Remedies in America
Seiten
2004
Rutgers University Press (Verlag)
978-0-8135-3441-1 (ISBN)
Rutgers University Press (Verlag)
978-0-8135-3441-1 (ISBN)
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'Pain and Profits' traces the history of the over-the-counter pharmaceutical industry in the U.S., using the headache as a case study. It follows the evolution of medications over the past 200 years, from early plant-derived medications to modern synthetic drugs which began to appear in the late 19th century.
Pain and Profits tells the story of how a common ailment—the headache—became the center of a multibillion dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the twentieth century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry.
The American pharmaceutical industry developed from nineteenth-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time—the ethical branch, which sold products only with prescriptions, and the nostrum branch, which was noted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, sufferers wanting quick relief could easily obtain them. The result was a new kind of “legitimate” pharmaceutical industry that targeted consumers directly.
Historians of medicine as well as more general readers interested in the history of the headache will enjoy this fascinating account of the creation of the modern pharmaceutical industry.
Pain and Profits tells the story of how a common ailment—the headache—became the center of a multibillion dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the twentieth century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry.
The American pharmaceutical industry developed from nineteenth-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time—the ethical branch, which sold products only with prescriptions, and the nostrum branch, which was noted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, sufferers wanting quick relief could easily obtain them. The result was a new kind of “legitimate” pharmaceutical industry that targeted consumers directly.
Historians of medicine as well as more general readers interested in the history of the headache will enjoy this fascinating account of the creation of the modern pharmaceutical industry.
JAN R. MCTAVISH is an assistant professor of history in the department of social sciences at Alcorn State University in Mississippi.
The headache and its treatment in the nineteenth century
Free choice and free enterprise in nineteenth century American drug supply
Doctors and the drug trade
The remarkable synthetic drugs
Druggists, doctors and the law
The Bayer Company: drugs as big business
Did the headache finally meet its match?
The headache in the twentieth century
| Erscheint lt. Verlag | 31.8.2004 |
|---|---|
| Verlagsort | New Brunswick NJ |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 340 g |
| Themenwelt | Geisteswissenschaften ► Geschichte |
| Medizin / Pharmazie ► Medizinische Fachgebiete ► Pharmakologie / Pharmakotherapie | |
| Medizin / Pharmazie ► Pharmazie | |
| Technik | |
| ISBN-10 | 0-8135-3441-0 / 0813534410 |
| ISBN-13 | 978-0-8135-3441-1 / 9780813534411 |
| Zustand | Neuware |
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