Design Empathy and Contextual Awareness
Frames of Reference for the 21st Century Creative
Seiten
2025
Laurence King Publishing (Verlag)
978-1-5294-3821-5 (ISBN)
Laurence King Publishing (Verlag)
978-1-5294-3821-5 (ISBN)
- Noch nicht erschienen (ca. August 2025)
- Versandkostenfrei
- Auch auf Rechnung
- Artikel merken
Learn to use empathy and contextual awareness to achieve successful designs
One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enables them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.
Design Empathy and Contextual Awareness demystifies the "fuzzy" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a "trade" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or "frames"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.
Chapters cover:
Laying a foundation: design as a whole brain activity
Design behaviors
Empathy: cognitive, emotive and compassionate concern
Contextual awareness
One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enables them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.
Design Empathy and Contextual Awareness demystifies the "fuzzy" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a "trade" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or "frames"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.
Chapters cover:
Laying a foundation: design as a whole brain activity
Design behaviors
Empathy: cognitive, emotive and compassionate concern
Contextual awareness
Wayne K. Li is Oliver Professor of Practice in Design and Engineering at the School of Industrial Design at Georgia Tech, Atlanta. He also runs his own design consultancy, working with clients including Toyota, Google, Ford and Panasonic. Previously he worked as a Senior Designer for Williams Sonoma.
| Erscheint lt. Verlag | 28.8.2025 |
|---|---|
| Zusatzinfo | c200 colour - diagrams and photos |
| Sprache | englisch |
| Maße | 170 x 240 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Technik | |
| ISBN-10 | 1-5294-3821-7 / 1529438217 |
| ISBN-13 | 978-1-5294-3821-5 / 9781529438215 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Die Geschichte des legendären Modehauses
Buch | Hardcover (2024)
ZS - ein Verlag der Edel Verlagsgruppe
CHF 24,90
