Online Social Networks in Business Frameworks
Wiley-Scrivener (Verlag)
978-1-394-23109-6 (ISBN)
There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.
Sudhir Kumar Rathi, PhD, has more than 24 years of experience in academics and research and has actively studied the fields of machine and deep learning, computer networks, and cyber security since 2015. He has published seven patents and a number of papers in these areas. Additionally, he has been active in interdisciplinary projects including waste plastic management and waste bagasse utilization. Bright Keswani, PhD, is a professor at Poornima University, Jaipur, India. He has 23 years of experience in teaching, research, and administration and has chaired many national and international conferences and technical sessions in his areas of expertise. In 2015 he founded the Suresh Gyan Vihar University’s Journal of Engineering and Technology and on editorial boards and review panels of various journals of international repute. He has published more than 125 papers and received numerous awards. Rakesh Kumar Saxena, PhD, is a professor at the School of Computer Science and Engineering at Poornima University, Jaipur, India. In addition to teaching, he is also working on various research projects funded by World Bank, the All India Council for Technical Education, and the Miistry of Micro, Small & Medium Enterprises and has published more than 37 research papers in various journals. He is a member of the Institution of Engineers India, Institute of Electrical and Electronics Engineers, International Association of Computer Science and Information Technology, and Indian Society for Technical Education. Sumit Kumar Kapoor, PhD, is an associate professor of computer science at Poornima University, Jaipur, India with over 19 years of experience in teaching, research and development, and administration. He serves on the editorial board for two international journals and is a lifetime member of the Electrical Research and Development Association. In addition to his work, he has published ten papers, a patent, and a book. Sangita Gupta, PhD, is a professor at Poornima University, Jaipur, India with 24 years of experience in teaching, research, and administration. Additionally, she serves as a principal investigator for the Government of India at the University of Rajasthan. Throughout her career, she has made significant contributions to academia and research. She has been actively involved in the organization of academic events, has been the convener of numerous national and international conferences and symposiums, and has chaired many national and international conferences and technical sessions. Additionally, she has more than 40 papers in national and international journals and conferences and has authored two books. Romil Rawat attended several research programs and received research grants from the United States, Germany, Italy, and the United Kingdom. He has published several research patents and has chaired several research events. His areas of focus for research include cyber security, Internet of Things, dark web crime analysis and investigation techniques, and tracing illicit anonymous contents pertaining to cyber terrorism and criminal activities.
Preface xxv
1 Unmasking Social Media Crimes: Types, Trends, and Impact 1
Rijvan Beg, Vivek Bhardwaj, Mukesh Kumar, Prathamesh Muzumdar, Aman Rajput and Kamal Borana
1.1 Introduction 2
1.2 Related Work 3
1.3 Social Media 5
1.4 Types of Social Media Crimes 7
1.5 Trends in Social Media Crimes 12
1.6 Law Enforcements's Use of Social Media Surveillance 17
1.7 Challenges in Social Media Surveillance 19
1.8 Impact of Social Media Crimes 22
1.9 Conclusion 24
2 Study on Vulnerability in Online Social Networking: Impact on an Individual, Community 27
Sukrati Agrawal and Hare Ram Sah
2.1 Introduction 27
2.2 Statistics of Online Social Media Network 28
2.3 Existing Research on Social Media Vulnerabilities 30
2.4 Vulnerability 32
2.5 Future Trends 41
2.6 Conclusion 42
3 Application of Google Lens Clone Using Image Recognition in Enterprise Environment 47
Sonam Gour
3.1 Introduction 48
3.2 Requirement and Application 48
3.3 Strengths and Weaknesses 58
3.4 Limitations 59
3.5 Approach 60
3.6 Design and Implementation 62
3.7 Experimental Results and Analysis 64
3.8 Conclusion 65
4 An Artificial Intelligence Risk Assessment of a Material Handling System Using a Cost-Safety Matrix 69
Randhir Singh Baghel and Sudhir Kumar Rathi
5 Sustainable Futures: Navigating Blockchain's Energy Dilemma 85
Anand Rajavat, Vivek Bhardwaj, Navjeet Kaur, Romil Rawat, Anjali Rawat and Gautam Singh Jadon
5.1 Introduction 86
5.2 Related Work 87
5.3 Understanding Blockchain Technology 89
5.4 Energy Dilemma in Blockchain Technology 90
5.5 Environmental Implications 93
5.6 Sustainable Solutions in Blockchain 96
5.7 Scalability and Efficiency Issues in Greener Consensus Mechanisms 101
5.8 Blockchain's Role in Sustainable Development Goals (SDGS) 105
5.9 Industry Applications and Best Practices 107
5.10 Conclusion 110
6 Role of Online Social Networking in Smart Healthcare 113
Shabnam Kumari and Amit Kumar Tyagi
6.1 Introduction 113
6.1.2 Organization of the Work 115
6.2 Evolution of Online Social Network and Smart Healthcare 115
6.3 Issues and Challenges Towards Online Social Networking in Smart Healthcare 120
6.4 Popular Case Study 1: Online Social Networking in Smart Healthcare 122
6.5 Integrating Social Networking into Healthcare Policies for Better and Reliable Services 124
6.6 Future Opportunities and Innovation Towards Online Social Networking in Healthcare 127
6.7 An Open Discussion on OSN for Healthcare with Cutting Edge Technologies for Modern People 128
6.8 Conclusion 130
7 Application and Future Trends in Online Social Networking for the Next Generation 133
Amit Kumar Tyagi, Richa and Smita Manohar Gaikwad
7.1 Introduction to Online Social Networking, and Next Generation Society: Fundamentals, and Key Component and Features 134
7.2 Current Applications of Online Social Networking 139
7.3 Role of Emerging Applications in Making Effective Online Social Networking 141
7.4 Next-Generation Social Networking Technologies for Modern Generation 146
7.5 Future Research Opportunities Towards Online Social Networking for the Next Generation 149
7.6 Open Issues and Challenges in Next-Generation Machine-Based Social Networking 151
7.7 User Perspectives and Expectations Today by OSN and Its Effect on Modern Society/Generation 153
7.8 Conclusion 155
8 Security and Possible Threats in Today's Online Social Networking Platforms 159
Amit Kumar Tyagi, Kanchan Naithani and Shrikant Tiwari
8.1 Introduction 160
8.2 Existing Security Architecture in Social Networking Platforms 164
8.3 Common Security Threats on Network and Websites 167
8.4 Security and Privacy Issues in Online Social Networking in Today's Smart Era 167
8.5 Emerging Threats for Next Generation Based Online Social Networking 173
8.6 Security Measures and Tools Available for Protecting Network/OSNs 181
8.7 Regulatory Framework and Compliance for Reliable/Safe/Secure OSNs for Next Generation 184
8.8 Incident Response and Recovery Towards OSNs 188
8.9 Detection and Notification Towards OSNs 192
8.10 Conclusion 196
9 The Future of Artificial Intelligence and Machine Learning in Online Social Networking 201
Amit Kumar Tyagi, Ajanthaa Lakkshmanan and Sayed Sayeed Ahmad
9.1 Introduction 202
9.2 Current Landscape of Online Social Networking 203
9.3 Open Issues and Challenges Towards AI and ML in Social Networking 207
9.4 Future Research Opportunities Towards AI and ML in Social Networking 210
9.5 Applications of AI in Online Social Networking 211
9.6 Future Research Opportunities Towards AI and ML in Social Networking Using Emerging Technologies 220
9.7 Conclusion 222
10 Future Opportunities Towards Online Social Networking in the Era of Industry 4.0/5.0 227
Amit Kumar Tyagi and Shabnam Kumari
10.1 Introduction 228
10.2 Evolution of Online Social Networking in Industry 4.0/5.0 231
10.3 Emerging Opportunities with Emerging Technologies for Social Networking in Industry 4.0/5.0 233
10.4 Interconnectivity and Integration of Emerging Technology with Industry 4.0/5.0 for Effective Online Social Networking 235
10.5 Smart Manufacturing and Social Networking Towards Industry 4.0/5.0 242
10.6 Open Issues and Challenges Towards Industry 4.0/5.0 for Effective Online Social Networking 246
10.7 Future Research Opportunities Towards Industry 4.0/5.0 for an Effective Online Social Networking 249
10.8 Conclusion 251
11 Online Social Networking: Power of Industry 6.0 and Beyond 255
Shabnam Kumari and Amit Kumar Tyagi
11.1 Introduction 256
11.2 Background 261
11.3 Transformative Shifts in Industrial Paradigms for Industry 6.0 263
11.4 The Role of Online Social Networking in Industry 6.0 265
11.5 Integration of Emerging Technologies for Social Networking in the Era of Industry 6.0 270
11.6 Smart Factories and Social Collaboration 276
11.7 Future Research Opportunities for Social Networking in the Era of Industry 6.0 284
11.8 Popular Issue and Challenges Towards Online Social Networking in the Era of Industry 6.0 292
11.9 Conclusion 295
12 An Investigation on Detection of Botnets in Online Social Networks 299
P. Nancy, A. Devipriya, K. Anitha, D. Vinod and R. Anto Arockia Rosaline
12.1 Introduction 300
12.2 Literature Survey 302
12.3 Challenges in Social Chatbot Detection 310
12.4 Socialbots Detection 311
12.5 Conclusion 314
13 Design and Development of Techniques for Fake Profile Detection in Online Social Networks 319
R. Anto Arockia Rosaline, D. Vinod, P. Nancy, K. Anitha and A. Devipriya
13.1 Introduction 320
13.2 Literature Survey 321
13.3 Methods and Results 330
13.4 Conclusion 333
14 Spammer Detection in Online Social Networks 337
Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Belsam Jeba Ananth M. and K. Arumugam
14.1 Introduction 338
14.2 Challenges in Online Social Network Spammer Detection 339
14.3 Literature Review 342
14.4 Machine Learning for Spammer Detection 348
14.5 Conclusion 350
15 A Review of Various Applications of Internet of Things with Related Security Issues and Challenges 355
T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam and K. P. Yuvaraj
15.1 Introduction 356
15.2 Literature Survey 358
15.3 IoT Applications and Related Security Issues 362
15.4 Security Issues and Challenges 365
15.5 Conclusion 367
16 AGRO-Cloud Model and Smart Algorithm to Increase Crop Yield Prediction to Improve Agriculture Quality 371
Avdesh Kumar Sharma and Abhishek Singh Rathore
16.1 Introduction 372
16.2 Related Work 374
16.3 AGRO-Cloud Model 377
16.4 Deep Learning for Smart Agriculture 379
16.5 Conclusion and Future Work 385
17 OSN in Healthcare Performance View Through Integration 389
Sudhir Kumar Rathi, Nitin Soni and Naresh Mathur
17.1 Introduction 389
17.2 The Role of OSNs in Patient Care 390
17.3 OSNs and Public Health Initiatives 392
17.4 OSNs in Medical Research and Data Sharing 395
17.5 Leveraging AI and Data Analytics in Healthcare OSNs 397
17.6 Privacy and Security Concerns in OSN-Enabled Healthcare 400
17.7 Case Studies of Successful OSN Implementation in Healthcare 404
17.8 Future Directions and Innovation in OSN Healthcare Integration 407
17.9 Healthcare Organizations and OSN Adoption Strategies 409
17.10 Conclusion 411
18 Internet-Based Platforms and Trends Towards Online Social Networking 415
Bright Keswani, Sunil Kumar Kushwaha, Savita Shiwani and Neeraj Kumar Parashar
18.1 Introduction 416
18.2 Applications of OSN 420
18.3 Emerging Trends in Online Social Networking 431
18.4 Implications and Challenges 438
18.5 Related Work 442
18.6 Proposed Methodology 444
19 Security and Threat in Online Social Networking 449
Sumit Kumar Kapoor, Kirti Sankhla, Prakhar Agarwal and Sudhir Kumar Rathi
19.1 Introduction 450
19.2 User-Centric Security Challenges 452
19.3 Platform-Centric Vulnerabilities 454
19.4 Content Moderation and Algorithmic Solutions 456
19.5 Emerging Threats 457
19.6 User Education and Privacy Controls 458
19.7 Regulatory Frameworks and Industry Standards 460
19.8 Interdisciplinary Approaches 462
19.9 Case Studies and Real-World Examples 464
19.10 Conclusion 467
19.11 Conclusion 476
20 Social Media Platform Scraping and Extracting Paradigm 479
Rakesh Kumar Saxena, Sangita Gupta, Anuradha Raheja and Pushp Raj Tripathi
20.1 Introduction 479
20.2 Significance of Facebook, Twitter Data Scraping 484
20.3 Related Work 487
20.4 Proposed Methodology 488
20.4.1 Web Scraping Algorithm 490
20.4.2 Information Trend Algorithm 490
20.5 Conclusion 499
21 Computer-Generated Environment for Virtual Reality and Digital Information Technologies 503
Sudhir Kumar Rathi, Pritam Prasad Lata and Aakansha Mitawa
21.1 Introduction 504
21.2 Advantages of Virtual Reality 508
21.3 Related Work: Virtual Reality and Digital Information Technologies 515
21.4 Proposed Methodology: Leveraging Virtual Reality and Digital Information Technologies 518
21.5 Conclusion 520
22 Online Social Networking: Navigating the Myth and Reality of Friendship in the Era of Zero Trust 523
Sukrati Agrawal, Neha Agrawal, Rohit Bansal and Anjali Rawat
22.1 Introduction 524
22.2 Significance of Zero Trust in Online Friendship Environment 526
22.3 Literature Review 527
22.4 The Virtual Facade of Online Friendship 535
22.5 Psychological Dynamics of Online Friendships 536
22.6 Zero Trust and Safety in Virtual Spaces 542
22.7 State-of-the-Art Countermeasures for Cyber Crime 545
22.8 Public Awareness Advisory: Reporting Cybercrime Immediately 545
22.9 Conclusion 547
23 Various Threats and Attacks on Online Social Networks and Their Counter Measures 551
D. Saravanan, Vijay Ramalingam, T. Ragupathi, Arul Prakash, S. Vignesh, Rahin Batcha R., Belsam Jeba Ananth M. and Meenakshi
23.1 Introduction 552
23.2 Literature Survey 553
23.3 Privacy Breaches in Online Social Network (OSN) 558
23.4 Attacks and Threats on Online Social Network 559
23.5 Attacks on Online Social Networks 561
23.6 Conclusion 563
24 Blockchain-Based Decentralized Online Social Networks - Benefits and Challenges 567
Neha Agrawal, Sukrati Agrawal, Ankit Upadhyay and Hitesh Rawat
24.1 Introduction 567
24.2 Online Social Network Threats 570
24.3 Introduction to Blockchain 572
24.4 Blockchain Features 573
24.5 Blockchain Based Social Networks 573
24.6 Challenges 577
24.7 Conclusion 578
25 Integrating TF-IDF Features to Divide Amazon Product Reviews into Positive and Negative Groups 583
Ankit More, Abhishek Mishra, Prakash Maravi, Prathamesh Muzumdar and Abhishek Sharma
25.1 Introduction 584
25.2 Proposed Work 584
25.3 Analysis of Results 588
25.4 Conclusion 595
25.4.1 Future Work 597
26 Improved Supervised Classification Model for Automatically Categorizes of News Articles 599
Nikhil Chaturvedi and Jigyasu Dubey
26.1 Introduction 599
26.2 Related Work 600
26.3 Proposed Model 601
26.4 Dataset Description 603
26.5 Experiment, Results, and Discussion 605
26.6 Conclusion 607
27 OSN Traits and Vulnerability for Measurement and Analysis 611
Rajat Bhardwaj, Vivek Bhardwaj, Romil Rawat, Hitesh Rawat, Prathamesh Muzumdar and Kamal Borana
27.1 Introduction 611
27.2 Media and Social Network Statistics Online 613
27.3 Open Research Problems and Difficulties 619
27.4 Conclusion 621
28 Privacy Preservation in Online Social Networks 625
Arul Prakash, S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Meenakshi
28.1 Introduction 626
28.2 Privacy Protection in Online Social Networks 627
28.3 Security and Privacy Issues in Online Social Network 629
28.4 Review of Privacy Preserving Techniques for Online Social Networks 630
28.5 Recommendations for Privacy Preservation in Online Social Networks 634
28.6 Conclusion 637
29 Machine Learning Techniques for Heart Disease Detection using E-Health Monitoring System 641
Vijay Ramalingam, T. Ragupathi, Arul Prakash A., S. Vignesh, Rahin Batcha R. and D. Saravanan
29.1 Introduction 642
29.2 Literature Survey 643
29.3 Methodology 646
29.4 Results and Discussion 648
29.5 Conclusion 649
30 A Hybrid Method for Image Encryption Using Lagrange's Interpolation 653
S. Vignesh, Rahin Batcha R., D. Saravanan, Vijay Ramalingam, T. Ragupathi and Arul Prakash A.
30.1 Introduction 653
30.2 Related Work 655
30.3 Mathematical Background in Lagrange's Interpolation 657
30.4 Proposed Image Encryption Cryptosystem Using Lagrange's Interpolation 658
30.5 Conclusion 658
31 Improvement of Underwater Blur Images Using Dark Channel Prior and Fuzzy Intensification Operator for Better Social Network's Transmission 661
Vijay Kumar Trivedi and Alpesh Soni
31.1 Introduction 661
31.2 Literature Survey 665
31.3 Proposed Methodology 667
31.4 Experimental Results 674
31.5 Conclusion 674
References 678
About the Editors 681
Index 683
| Erscheinungsdatum | 27.09.2024 |
|---|---|
| Sprache | englisch |
| Themenwelt | Technik ► Elektrotechnik / Energietechnik |
| ISBN-10 | 1-394-23109-1 / 1394231091 |
| ISBN-13 | 978-1-394-23109-6 / 9781394231096 |
| Zustand | Neuware |
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