Digital Rights Management

Protecting and Monetizing Content

Joan Van Tassel (Autor)

Buch | Softcover

280 Seiten

2006
Focal Press (Verlag)
978-0-240-80722-5 (ISBN)

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Digital Rights Management is your guide to the challenges and opportunities facing the commercial world of intellectual property products. From a business point-of-view, this book begins with a primer on the law, moves to a discussion of sales and marketing, and then digs into digital rights management from technology to business models.

Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.

With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time-a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

Introduction; Intellectual Property; Content Marketing, Distribution, and Sales; Rights; Who Cares about Rights?; What is Digital Rights Management (DRM)?; Designing and implementing DRM; DRM-Enabled Business Models; Living with DRM; Conclusion and Questions

Erscheint lt. Verlag	9.6.2006
Verlagsort	Oxford
Sprache	englisch
Maße	152 x 229 mm
Gewicht	520 g
Themenwelt	Informatik ► Theorie / Studium ► Kryptologie
Themenwelt	Technik ► Nachrichtentechnik
ISBN-10	0-240-80722-7 / 0240807227
ISBN-13	978-0-240-80722-5 / 9780240807225
Zustand	Neuware