Sustainable Agricultural Marketing and Agribusiness Development : An African Perspective (eBook)

An African Perspective

Dr Tanyaradzwa (Marondera University of Agricultural Sciences & amp; Zimbabwe) Rukasha Technology, Dr Brighton (Marondera University of Agricultural Sciences & amp; Zimbabwe) Nyagadza Technology (Herausgeber)

eBook Download: EPUB

2023
192 Seiten
CABI (Verlag)
978-1-80062-254-8 (ISBN)

Infos

This book offers a well-written and concise mix of theory, reviews, primary research findings and case studies, across a wide range of agribusiness and agricultural marketing practices from an African perspective with a focus on sustainablilty.

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The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

Autor

Brighton Nyagadza (Edited By) Dr. Brighton Nyagadza (CIM, Ph.D) is a full time lecturer and A/Chairperson of the Department of Marketing (digital marketing) at Marondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe, a Research Associate of the Institute for the Future of Knowledge (IFK), University of Johannesburg (UJ), South Africa, a full member of the Marketers Association of Zimbabwe (MAZ), an Associate of The Chartered Institute of Marketing (ACIM), United Kingdom and a Power Member of the Digital Marketing Institute (DMI), Dublin, Ireland. He has published several book chapters in Routledge books, published by Taylor & Francis, New York (USA), Emerald Insight, United Kingdom (UK), Lexington books published by Rowan & Littlefield, Maryland (USA) and in reputable international journals such as Journal of Digital Media & Policy (Intellect), Sustainable Technology & Entrepreneurship (Elsevier), Journal of Fashion Marketing & Management (Emerald), European Journal of Management Studies (Emerald), Journal of Entrepreneurship in Emerging Economies (Emerald), Journal of Environmental Media (Intellect), European Journal of Innovation Management (Emerald), Africa Review (Brill), Tourism Critiques: Practice & Theory (Emerald), SN Social Sciences (Springer), Journal of Asian & African Studies (SAGE), PSU Research Review (Emerald), Youth & Society (SAGE), Quality Assurance in Education (Emerald), The Marketing Review (Westburn), among others. Brighton sits on various corporate and academic boards including the Mashonaland East Province Zimbabwe National Development Strategy (NDS) Committee (2021-2025) - ICT & Human Capital Development cohort.Tanyaradzwa Rukasha (Edited By) Dr. Tanyaradzwa Rukasha is a holder of a PhD in Agricultural Economics from Fort Hare University. Her research interests focus on climate smart agriculture, post-harvest technology for developing countries, technology adoption and diffusion.

Produkt-Details

• Erscheint lt. Verlag: 31.10.2023
• Co-Autor: Nigeria) Adepoju Abimbola Oluyemisi (University of Ibadan, Nigeria) Ajibobare Adenike Omotola (University of Ibadan, Nigeria) Ayanboye Abolupe Oluyemi (Osun State University, Zimbabwe) Chisiri Benard (Manicaland State University of Applied Sciences (MSUAS), Zimbabwe) Mudiwa Benjamin (Zimbabwe Ezekiel Guti University (ZEGU), Zimbabwe) Munyavhi Archeford (Marondera University of Agricultural Sciences and Technology (MUAST), Adulation Khayisano (Independent Researcher) Ndlovu, Zimbabwe) Shumbanhete Basil (Marondera University of Agricultural Sciences and Technology (MUAST)
• Verlagsort: Oxford
• Sprache: englisch
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei
• Schlagworte: african agriculture • Agribusiness • Agricultural Economics • Agricultural Entrepreneurship • Agricultural investment • Agricultural Marketing • Agricultural sustainability • Farm business management • information systems • rural development • Social Media Marketing • Supply chains • Value Chains
• ISBN-10: 1-80062-254-6 / 1800622546
• ISBN-13: 978-1-80062-254-8 / 9781800622548