Key Issues in the Pharmaceutical Industry
Seiten
1999
John Wiley & Sons Inc (Verlag)
978-0-471-96518-3 (ISBN)
John Wiley & Sons Inc (Verlag)
978-0-471-96518-3 (ISBN)
For all readers interested in the historical development and modern-day context of the pharmaceutical industry, socially, economically and politically, this volume aims to provide an insight into how and why this industry operates as it does.
Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.
It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides
* informative accessible and relevant information for both professionals and students from all backgrounds
* takes an analytical rather than a purely descriptive approach
The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.
Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.
It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides
* informative accessible and relevant information for both professionals and students from all backgrounds
* takes an analytical rather than a purely descriptive approach
The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.
A. M. Craig is the author of Key Issues in the Pharmaceutical Industry , published by Wiley. M. Malek is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.
Historical Background.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.
| Erscheint lt. Verlag | 15.10.1999 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 161 x 240 mm |
| Gewicht | 482 g |
| Einbandart | gebunden |
| Themenwelt | Medizin / Pharmazie ► Pharmazie |
| Technik | |
| ISBN-10 | 0-471-96518-9 / 0471965189 |
| ISBN-13 | 978-0-471-96518-3 / 9780471965183 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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