From Solo to Scaled (eBook)

Building a Sustainable Content Strategy Practice

Natalie Marie Dunbar (Autor)

eBook Download: EPUB

2022
240 Seiten
Rosenfeld Media (Verlag)
978-1-933820-67-5 (ISBN)

Infos

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.Who Should Read This Book?This book is for anyone who wants or needs to build a content strategy practicefor example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.TakeawaysUse this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale itfrom solo to midsized to enterprise.Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.Learn how to present the content practices work to leadership in language that leaders understand.Use a handy checklist to audit and improve your own practicebuilding.

Produkt-Details

• Erscheint lt. Verlag: 25.7.2022
• Vorwort: Kristina Halvorson
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
• Themenwelt: Technik
• Schlagworte: content design • Content Marketing • content operations • ContentOps • Content Strategy • content strategy practice • Content Strategy Quad • COPE • Copy • core strategy • create once publish everywhere • design operations • DesignOps • design program management • Enterprise • enterprise content • Experience Design • Interface • interface copy • interface copywriting • Journey Mapping • Localization • Marketing • microcopy • operations • Practice • Service blueprint • UI copy • UI copywriting • User Experience • UX • UX Operations • UXops • UX writing
• ISBN-10: 1-933820-67-5 / 1933820675
• ISBN-13: 978-1-933820-67-5 / 9781933820675