Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
Springer International Publishing (Verlag)
978-3-030-80093-2 (ISBN)
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25-29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
| Erscheinungsdatum | 04.07.2021 |
|---|---|
| Reihe/Serie | Lecture Notes in Networks and Systems |
| Zusatzinfo | XVIII, 627 p. 251 illus., 185 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 965 g |
| Themenwelt | Technik |
| Schlagworte | AHFE 2021 Proceedings • Brand Awareness and Communication • Collaborative Design • Contextual thinking • creative design process • Creativity in Business Innovation • Design for Cultural Heritage • design thinking • Developing entrepreneurial competencies • Emotion-Based Design • Humanising Design • Innovation in Small- and Medium-sized (SME) Enterprises • Managing digital innovation • Managing Human Capital • Sustainable Business Strategies • User Experience In Visual Communication |
| ISBN-10 | 3-030-80093-8 / 3030800938 |
| ISBN-13 | 978-3-030-80093-2 / 9783030800932 |
| Zustand | Neuware |
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