Intercultural Issues in the Global Auto Industry

Iulian Warter (Autor)

Buch | Softcover

128 Seiten

2021
Nova Science Publishers Inc (Verlag)
978-1-5361-9117-2 (ISBN)

Artikel merken

This monograph is focused on intercultural issues, particularly in the global auto industry. The foreign direct investments (FDI) reasons are the result of globalization, of the need of growth and of achieving synergies. Most of the professionals consider that FDI is one of the most significant business phenomena in the past decades, but warn about the FDI dangers. The most challenging part of the FDI process is the integration of two entities that present different organizational and national cultures. This monograph emphasizes the relationship between culture and FDI performance in the global auto industry. The main goal of this book is to uncover intercultural issues that managers encounter during the FDI, M&A or global alliances. The expectation of the authors of this monograph is that the conclusions would help forewarn scholars and practitioners of the need to thoroughly understand the cultural issues influencing the global automotive industry. The monograph will be useful for academic researchers, postgraduate students, for MBA/Executive Education and for practitioners.

Preface; Introduction; Automotive industry evolution; Particularities of the European automotive industry; Trends in cross-border alliances and M&As for the European automotive sector; Intercultural issues in global alliances and M&As for the European automotive industry; Conclusion; References; Index.

Erscheinungsdatum	29.01.2021
Sprache	englisch
Gewicht	222 g
Themenwelt	Technik ► Fahrzeugbau / Schiffbau
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-5361-9117-5 / 1536191175
ISBN-13	978-1-5361-9117-2 / 9781536191172
Zustand	Neuware