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Ranger Reboot

Nostalgia, Transmediality and the Power Rangers Franchise

Ross Garner (Autor)

Buch | Hardcover

240 Seiten

2023
Bloomsbury Academic USA (Verlag)
978-1-5013-1253-3 (ISBN)

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Examining Power Rangers, the long-running but frequently-maligned intellectual property, by treating it seriously and on its own terms, Ranger Reboot considers how forms of mediated nostalgia respond to, and are shaped by, such production-located issues as public service and/or commercial outlooks, scheduling decisions and target audience. The study argues in favor of rejecting a primarily sociological understanding of mediated forms of nostalgia, which would account for these by linking them to perceived periods of anxiety and crisis, by instead foregrounding how production-based concerns impact upon individual constructions of nostalgia.

By addressing these issues, the chapters highlight how forms of nostalgia address multiple overlapping, and frequently contradictory, audience profiles. This introduces the neologism ‘glacial transmedia’, arguing that greater attention should be paid towards the temporality of industrial strategies for transmedia development by analysing the relationship between the Power Rangers on television and its main licensee (and later owner), the toy manufacturer Hasbro.

Ross Garner is Lecturer in Media and Cultural Studies in the School of Journalism, Media and Cultural Studies at Cardiff University, UK. His research interests include television memory and nostalgia, contemporary TV institutions and the intersections between these areas and aspects of televisual form and content. Garner has published research exploring such ideas in a variety of edited collections with a primarily TV Studies focus.

Introduction
Part One
1: Nostalgia, Discourse and Institutional Contexts
2. The Nostalgic Turn in the American's Children Television Industry
Part Two
3. Hasbro Go-Slow: Glacial Transmedia in the Neo-Saban Era
4. Going Legendary: Empty Nostalgia and Power Rangers Super Megaforce
Part Three
5. Forever Green: Initiating Nostalgia and Authenticity in Boom! Studios' Might Morphin' Power Rangers Comics
6. Brand-Filtered Tangible Nostalgia and Long-Tail Licensing in Mighty Morphin' Power Rangers Funko Pop! Vinyls
Conclusion
Bibliography
Index

Erscheint lt. Verlag	7.9.2023
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Kunst / Musik / Theater ► Theater / Ballett
	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Biopsychologie / Neurowissenschaften
	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Technik ► Nachrichtentechnik
ISBN-10	1-5013-1253-7 / 1501312537
ISBN-13	978-1-5013-1253-3 / 9781501312533
Zustand	Neuware