Engaged (eBook)

Designing for Behavior Change

Amy Bucher (Autor)

eBook Download: EPUB

2020
320 Seiten
Rosenfeld Media (Verlag)
978-1-933820-41-5 (ISBN)

Infos

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Produkt-Details

• Erscheint lt. Verlag: 3.3.2020
• Vorwort: Jeff Kreisler
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
• Themenwelt: Informatik ► Web / Internet ► Web Design / Usability
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• Schlagworte: ability blockers • ability boosters • ability enhancers • A/B Testing • Accountability • Anti-Patterns • behavioral design • behavioral designpsychology • behavioral psychology • Behavior change • behavior change research • behavior change strategy • behavior change wheel • Behavior Design • behaviour change wheel • blockers • boosters • choice architectures • Cognitive biases • COM-B model • complexity of • complexity of choices • Confirmation Bias • cumulative feedback • Dark Patterns • data-driven personalization • Decision Fatigue • Design • design psychology • desirability research • Emotional Labor • Engagement • enhancers • environmental restructuring • Evil • evil design • Research • Strategy • Website Design • wheel
• ISBN-10: 1-933820-41-1 / 1933820411
• ISBN-13: 978-1-933820-41-5 / 9781933820415