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The New Strategic Communication: Creating and Strengthening Business Partnerships in the Conceptual Age

Proceedings of the 15th International Symposium on Management (INSYMA 2018), March 1, 2018, Amphur Muang Chonburi, Thailand

Noviaty Darmasetiawan (Herausgeber)

Buch | Hardcover

250 Seiten

2023
CRC Press (Verlag)
978-1-138-58080-0 (ISBN)

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INSYMA 2018 will be held on March 1st 2018. The main theme will be 'The conceptual age'. The world has entered the conceptual era, where current economic demand requires skilled workers in areas guided by the right hemisphere of the brain including: Design, Story, Symphony, Empathy, Play and Meaning. People tend to emphasize on intangible aspects such as good atmosphere, experience and so on. This leads to great opportunity to combine art with many fields. Consumer seeks for not only utility, but also experience, friendly atmosphere and beautiful scene. We believe there are a lot of opportunities for research and discussion in the conceptual age. We indeed invite issues of ethics and morality affecting socio-business systems.

Erscheint lt. Verlag	31.12.2023
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Themenwelt	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-138-58080-5 / 1138580805
ISBN-13	978-1-138-58080-0 / 9781138580800
Zustand	Neuware