Not Quite a Cancer Vaccine
Selling HPV and Cervical Cancer
Seiten
2018
Rutgers University Press (Verlag)
978-0-8135-8777-6 (ISBN)
Rutgers University Press (Verlag)
978-0-8135-8777-6 (ISBN)
Medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil - developed against the most common sexually-transmitted infection, human papillomavirus (HPV) - was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates - about adolescent sexuality and paediatric vaccinations more generally.
In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil—developed against the most common sexually-transmitted infection, human papillomavirus (HPV)—was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates—about adolescent sexuality and pediatric vaccinations more generally.
Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.
In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil—developed against the most common sexually-transmitted infection, human papillomavirus (HPV)—was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates—about adolescent sexuality and pediatric vaccinations more generally.
Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.
S.D. GOTTLIEB is a medical anthropologist. She has taught in the department of anthropology, geography and environmental sciences at California State University, East Bay, and was a visiting scholar in the Center for Science, Technology, Medicine, and Society at the University of California-Berkeley.
1 Introduction 1
2 Imminent Vulnerability and Commodified Empowerment 20
3 The Pap Smear, Racist Histories, and “Cervix” Cancer 36
4 Educate the Educators 54
5 Merck and the FDA 70
6 Vaccines and Politics 83
7 Complicity with Corporations 99
8 Mothers and Gardasil 116
9 The “Tragically Underused” Vaccine 136
Acknowledgments 145
Notes 149
Bibliography 177
Index 193
| Erscheinungsdatum | 30.01.2018 |
|---|---|
| Zusatzinfo | 2 illustrations |
| Verlagsort | New Brunswick NJ |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Krankheiten / Heilverfahren |
| Medizin / Pharmazie ► Medizinische Fachgebiete ► Onkologie | |
| Medizin / Pharmazie ► Pharmazie | |
| Studium ► Querschnittsbereiche ► Infektiologie / Immunologie | |
| Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung | |
| Sozialwissenschaften ► Soziologie | |
| Technik | |
| ISBN-10 | 0-8135-8777-8 / 0813587778 |
| ISBN-13 | 978-0-8135-8777-6 / 9780813587776 |
| Zustand | Neuware |
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