Blick ins Buch

Demand and Supply Integration

The Key to World-Class Demand Forecasting, Second Edition

Mark A. Moon (Autor)

Buch | Softcover

250 Seiten

2018 | 2nd ed.
De Gruyter (Verlag)
978-1-5015-1515-6 (ISBN)

Lese- und Medienproben

Blick ins Buch (midvox)

Artikel merken

Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as S&OP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more.

Mark A. Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee’s Center for Executive Education.

Chapter 1 Demand/Supply Integration

Chapter 2 Demand Forecasting as a Management Process

Chapter 3 Quantitative Forecasting Techniques

Chapter 4 Qualitative Forecasting Techniques

Chapter 5 Incorporating Market Intelligence into the Forecast

Chapter 6 Performance Measurement

Chapter 7 World-Class Demand Forecasting

Chapter 8 Bringing it Back to Demand/Supply Integration: Managing the Demand Revie

Erscheinungsdatum	14.04.2018
Zusatzinfo	50 Illustrations, black and white; 20 Tables, black and white
Verlagsort	Boston
Sprache	englisch
Maße	155 x 230 mm
Gewicht	431 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie
ISBN-10	1-5015-1515-2 / 1501515152
ISBN-13	978-1-5015-1515-6 / 9781501515156
Zustand	Neuware