Mind Genomics (eBook)

A Guide to Data-Driven Marketing Strategy

Veljko Milutinovic, Jakob Salom (Autoren)

eBook Download: PDF

2016 | 1st ed. 2016
XV, 115 Seiten
Springer International Publishing (Verlag)
978-3-319-39733-7 (ISBN)

Infos

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic.

A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences. This book explains how Mind Genomics plays a matching game with one's potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results.

Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it.  

Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. 

Inhalt

Foreword by Howard Moskowitz 6
Preface 8
Contents 9
About the Authors 11
About Howard Moskowitz 13
Introduction 15
1 Introduction to Basic Concepts of Mind Genomics 16
Abstract 16
1.1 Phases of Mind Genomics 17
1.1.1 Phase #1: Building of the MicroScience (Stage #1) 18
1.1.2 Phase #1: Polling of the Market (Stage #2) 21
1.1.3 Phase #1: Analysis of the Polling Results (Stage #3) 22
1.1.4 Phase #1: The Broadband Marketing Campaign with the Best Three Slogans (Stage #4) 25
1.1.5 Phase #2: Typing of the Customer (Stage #1) 25
1.1.6 Phase #2: Determination of the Target Action (Stage #2) 27
1.1.7 Phase #2: Analysis of the Profit (Stage #3) 27
1.1.8 Phase #2: Building the Experience Base (Stage #4) 28
1.1.9 MicroScience Revisited (Phase #1 Revisited) 28
1.1.10 Customer Typing Revisited (Phase #2 Revisited) 35
1.2 Horizontal Segmentation 42
1.3 Definition of Some Terms and a Conclusion 43
Reference 44
2 Research Challenges 45
Abstract 45
2.1 Media Understanding Oriented Research 46
2.1.1 Understanding Text 46
2.1.2 Understanding the Still Image 46
2.1.3 Understanding the Moving Image 46
2.2 Sentiment Detection Oriented Research 47
2.2.1 Sentiment Analysis on the Social Networks 47
2.2.2 Sentiment Analysis Using Neuro-Economy 47
References 48
3 Case Studies 49
Abstract 49
3.1 Case #1—Veterinary Hospital and Pet Care Insurance 51
3.2 Case #2—Louisiana Coast Spill 67
3.3 Case #3—Higher Education Student Enrolment 87
3.4 Case #4—Perfect Healthy Breakfast Cereal 100
3.5 Case #5—Banking Industry 115
4 The Infrastructure Framework for Mind Genomics 123
Abstract 123
References 124
5 An Efficient Technological Support for Mind Genomics 125
Abstract 125
Further Readings 126
6 The Epilogue 127
Abstract 127
6.1 Further Readings About Dataflow Supercomputing, Part #1: Educational Books and Papers 129
6.2 Further Readings About Dataflow Supercomputing, Part #2: Research Papers and Books 129

Produkt-Details

• Erscheint lt. Verlag: 1.9.2016
• Reihe/Serie: SpringerBriefs in Business
• Reihe/Serie: SpringerBriefs in Business
• Zusatzinfo: XV, 115 p. 142 illus.
• Verlagsort: Cham
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Datenbanken
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Broadband Marketing Campaign • Customer Categorization • Horizontal Segmentation • Market Polling • Neuro-economy • sentiment analysis • Social Networking
• ISBN-10: 3-319-39733-8 / 3319397338
• ISBN-13: 978-3-319-39733-7 / 9783319397337