Driving from Japan

Japanese Cars in America

Wanda James (Autor)

Buch | Softcover

320 Seiten

2007
McFarland & Co Inc (Verlag)
978-0-7864-3116-8 (ISBN)

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Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.

Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.

Writer and graphic designer Wanda James has worked as an automotive technician and achieved a Class A certification with Honda. She lives near Ottawa, Ontario.

Table of Contents

Acknowledgments

Introduction

1. America Builds an Industry

2. America’s Wide-Open Market

3. The Rise of Japan

4. Toyota—First on Shore

5. “A Legend in Its Time”—-Toyota’s Rise to the Top

6. Datsun’s Debut—Los Angeles, 1958

7. Lost and Found—From Datsun to Nissan

8. Honda’s American Dream

9. Honda’s American Dream—Part Two

10. Mazda Makes Its Mark

11. Subaru and Suzuki Stake Their Claim

12. Isuzu and Mitsubishi—Captive No More

13. Advantage Japan—Environment, Embargo and Excellence

14. This Yacht Is Sinking—Detroit Flounders

15. If You Can’t Beat ’Em… Japanese/American Tie-ins

16. The New American Automotive Community

17. American Labor—Japanese-Style

18. The Return of the Unequal Treaties—U.S.-Japan Trade

19. The Road Ahead—From Conquest to Concept

Chapter Notes

Bibliography

Index

Zusatzinfo	83 photos, notes, bibliography, index
Verlagsort	Jefferson, NC
Sprache	englisch
Maße	178 x 254 mm
Gewicht	558 g
Themenwelt	Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe ► Auto / Motorrad
	Geisteswissenschaften ► Geschichte
	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
	Technik ► Fahrzeugbau / Schiffbau
ISBN-10	0-7864-3116-4 / 0786431164
ISBN-13	978-0-7864-3116-8 / 9780786431168
Zustand	Neuware